Snoop Dogg has such a pervading influence on pop culture that he is known far beyond the rap music circles. He has become a hip-hop and cultural icon, evolving into different musical styles, engaging in social activism, and launching various lucrative business ventures. But how rich did his endeavors make him? Today, we’ll delve into Snoop Dogg’s net worth and estimate his various sources of income.
Who is Snoop Dogg?
Broadus first emerged in 1992 after his guest appearance on Dr. Dre’s debut single, “Deep Cover,” and debut album, The Chronic. A year later, Snoop Dogg released his debut album, Doggystyle, entirely produced by Dre. It sold 800,000 copies in its first week, and its singles “What’s My Name?” and “Gin and Juice” made it to the Billboard Hot 100’s top ten singles.
Since then, Snoop Dogg has sold more than 35 million albums, over 23 million in the U.S. alone. Some of the most successful albums include Doggystyle, Tha Doggfather (1996), Da Game is to Be Sold, Not to Be Told (1998), and R&G (Rhythm & Gangsta): The Masterpiece (2004). He has received an American Music Award and a Primetime Emmy Award. Additionally, he has received 17 Grammy Award nominations.
In addition to music, Broadus has starred in films, hosted television shows, and participated in various media projects. He has also received a star on the Hollywood Walk of Fame and a spot in the celebrity wing of the WWE Hall of Fame. Furthermore, he advocates numerous social projects and charitable causes.
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Snoop Dogg’s net worth
As of 2024, Snoop Dogg’s net worth is approximately $160 million, according to Celebrity Net Worth.
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Snoop Dogg’s music career
Before the breakthrough of Snoop’s Doggystyle, he recorded homemade tapes, which led to his partnership with Dr. Dre. In fact, Broadus started rapping as early as sixth grade. After the massive success of his debut album, he produced more successful albums in succession: The Doggfather (1996), Da Game Is to Be Sold, Not to Be Told (1998), No Limit Top Dogg (1999), and Tha Last Meal (2000), the last three of which were signed under No Limit Records.
In 2012, Broadus went on a life-changing trip to Jamaica. Afterward, he converted to Rastafarianism, changed his name to “Snoop Lion,” and released a reggae album and a documentary called Reincarnated. In 2015, he reverted to his old persona, and in 2018, he announced he was a born-again Christian and released a gospel album, Bible of Love.
As of 2024, he has released 20 studio albums. Furthermore, he has collaborated on various albums and singles with many low- and high-profile artists, including Rick Ross and Kid Rock.
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Snoop Dogg’s film and television career
Snoop Dogg has appeared frequently on television and in movies, both as himself and as a fictional character. His roles include comedies like Starsky & Hutch and Half Baked and the black horror movie Bones.
Snoop also hosted TV shows, such as Doggy Fizzle Televizzle, Snoop Dogg’s Father Hood, and Dogg After Dark. He also co-hosted a cooking show, Martha’s Potluck Dinner Party, and several WWE segments, including one with Hulk Hogan in 2015.
Snoop Dogg and Dana White’s bet
Snoop Dogg’s business endeavors
Music and acting are certainly not Snoop Dogg’s only business endeavors.
Broadus has commercially endorsed a range of products, such as Chrysler’s (today, Stellantis) model 200, Boost Mobile, and Orbit Gum. He has given his name to a malt liquor company, hot dog stalls, and several clothing lines.
In 2019, Snoop created his eSports gaming league, the “Gangsta Gaming League,” and he even joined the FaZe Clan as a board member in 2022.
As of 2022, Snoop owned a stake in Fluf World, an NFT community focused on 3D rabbit avatars.
Snoop Dogg even participated in a Reddit (NYSE: RDDT) funding round led by Sam Altman that raised $50 million.
Snoop Dogg and Death Row Records
Snoop Dogg’s cannabis business
All other business projects aside, Snoop Dogg is one of the world’s most prominent cannabis users, both in his gangsta stage persona and in real life. The rapper has leveraged his reputation and legacy to launch his own cannabis companies.
In 2015, he founded the cannabis investment company Casa Verde Capital. Through the company, he acquired a stake in Eaze, a medical cannabis delivery app. Additionally, he launched his own brand of cannabis the same year called “Leafs by Snoop.”
Additionally, in July 2024, Snoop Dogg opened his first legal and licensed weed shop called S.W.E.D., which is short for his famous song “Smoke Weed Every Day.”
Snoop Dogg’s personal life
Snoop has been married to his high school sweetheart, Shante Taylor, since 1997. He filed for divorce in 2004, but the couple renewed their vows in 2008. They have three children together: Cordé, Cordell, and Cori, while Snoop also has a son, Julian, from a relationship with Laurie Holmond.
He is the first cousin of Mercedes Moné, a professional wrestler, and Nathaniel Hale, known as Nate Dogg, who died in 2011.
Snoop Dogg as a pimp
In 2020, Snoop endorsed Joe Biden in the presidential elections. However, in 2024, he said he had “nothing but love and respect for Donald Trump.”
As if his whole story was not wild enough, here’s a fun fact: Snoop Dogg set the Guinness World Record as part of the group that made the largest paradise cocktail, measuring 550 liters.
The bottom line
The beloved rapper’s colorful and wild ride life story may sound like fancy fiction, but his material wealth is as hard as concrete. In fact, Snoop Dogg’s net worth of $160 million stands as a testament to the rapper’s many and various business endeavors, which included everything from owning a label company to opening a licensed pot shop.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about Snoop Dogg net worth
What is Snoop Dogg's net worth?
Snoop Dogg’s net worth is estimated to be $160 million as of 2024.
How did Snoop Dogg get his name?
The story about the rapper’s iconic nickname comes from his childhood. His mother gave it to him since he was an avid fan of the Peanuts cartoon and the character of Snoopy in particular.
Is Snoop Dogg married?
Snoop Dogg has been married to Shante Taylor since 1997. They have three children together.
How much did Snoop Dogg pay for Death Row Records?
According to Complex, Snoop Dogg has made a $50 million deal to acquire Death Row Records.
