Trump Media (NASDAQ: DJT) surged at the opening bell on Monday after announcing that its Bitcoin treasury program has swelled to approximately $2 billion in combined holdings of Bitcoin and Bitcoin-related securities.
The company, which operates Truth Social, revealed in a press release that the crypto-heavy strategy now accounts for roughly two-thirds of its $3 billion in liquid assets. In addition to direct Bitcoin exposure, Trump Media has allocated $300 million for purchasing options tied to Bitcoin-linked equities, which it may eventually convert into spot Bitcoin depending on market conditions.
DJT shares rose 8.73% pre-market, jumping from Friday’s close of $18.67 to $20.30 on the news. The market reaction reflects growing investor confidence in the company’s aggressive move into digital assets, which aligns closely with President Trump’s broader push for the United States to become a global crypto leader.
The announcement comes just days after President Trump signed the GENIUS Act, the country’s first comprehensive crypto legislation. Market enthusiasm surrounding the bill helped propel the total crypto market capitalization to a record $4 trillion, and Bitcoin briefly touched $118,831 on Monday.
Bitcoin millionaires surge in Trump’s first six months
The company’s pivot toward crypto is also unfolding against a backdrop of rising Bitcoin wealth among American investors. Finbold Research recently reported that over 15,000 new Bitcoin millionaires were added in the first six months of Trump’s presidency, bringing the total to 192,205 as of July 20.
Since his election victory in November 2024, more than 59,000 new millionaire wallets have emerged, suggesting growing adoption and price appreciation in tandem.
Trump Media’s strategic allocation mirrors a growing trend among public companies seeking to hedge against inflation and capitalize on Bitcoin’s long-term growth. The firm’s openness to converting its derivatives exposure into spot BTC signals confidence in sustained upward momentum for the world’s largest cryptocurrency.
As crypto markets continue to respond to regulatory clarity and institutional adoption, DJT’s latest move could set a precedent for other media or tech firms seeking relevance in the digital asset economy.
