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Is Bitcoin rally sustainable? The relation between retail and institutional investors

Is Bitcoin rally sustainable? The relation between retail and institutional investors
Samuel
Town
5 months ago
4 mins read

On January 6, Bitcoin attained a new all-time high price after trading at around $35,727, building on the surge initiated during Q4, 2020. It is the first time Bitcoin attained a new price level in almost three years from 2017’s $20,000 mark.

The two major Bitcoin’s bull runs. Data: Coinmarketcap.com

The two all-time high periods contrast one another due to factors that have acted as catalysts for the bull run. In 2017, Bitcoin’s bull run was driven by retail investors and the Initial Coin Offering (ICO) frenzy that swept the cryptocurrency market

The 2020 Bitcoin bull run is due to increasing interest from institutional investors and big companies endorsing the asset. For instance, digital payment giant PayPal began enabling crypto transactions while MicroStrategy converted a big percentage of its cash reserves into Bitcoin.

Data from the Google Trends platform indicates that in December 2017, interest in Bitcoin attained the peak popularity of 100 for the week ending December 23, 2017. Interestingly, the current Bitcoin price surge is not reflected on the Google Trends platform.

Between December  2020 and January 2021, the highest value for ‘Bitcoin’ search was at 41. Bitcoin has gained more than 20% so far in January following its more than 300% gain in 2020, driven largely by an influx of institutional investment.

Bitcoin 5-year Google 5-year search. trends.google.com

Google Trends is a barometer that gauges general interest in trending topics. Normally, Google search values rise following a major bull run as retail investors, who missed the early rise, often scan the internet for price information before joining the market.

However, it is worth noting that a high search value does not necessarily translate into increased buying pressure. In most cases, investors search for information but remain on edge.

At the start of the current bull run, some cryptocurrency experts suggested a new FOMO setting. However, Google Trends suggest otherwise. 

On November 7, 2020, the value for ‘Bitcoin’ search globally returned 10. It is significantly lower than the value of 93 recorded in early December 2017 following Bitcoin’s record above $15,000. This is an indicator that institutional investors are leading in the Bitcoin price surge. 

Bitcoin registers a tremendous trading volume

Another interesting finding presented by cryptocurrency trading simulator Crypto Parrot indicates that the asset’s 30-day average daily trading volume surpasses the top five American companies’.

Between December 1 and December 31, 2020, Bitcoin’s 30-day average daily trading volume was $39.1 billion. The value is higher than the cumulative 30-day average daily trading volume for Apple (AAPL), Amazon (AMZN), Microsoft (MSFT), Alphabet (GOOGL), and Facebook (FB) stocks that stand at $37.68 billion. 

Companies amass over 1 million in BTC (over $40B)

Established financial figures and companies have been warming up to the cryptocurrency. In addition to the price surge, Bitcoin’s resilience during the pandemic means it can no longer be ignored. The asset is now under consideration as an alternative form of wealth.

More companies continue to acquire Bitcoin boosting investor confidence in the digital currency. The companies are publicly traded, private, and ETFs. Data from Bitcointreasuries.org indicates that companies hold 1,151,618 BTC equivalent to $40,319,646,803 as of January 6, 2021.

Amount of Bitcoin held by companies. Bitcointreasuries.org

Most importantly, the gains by Bitcoin are due to the maturing cryptocurrency market. Over the years, the sector led by Bitcoin has established itself to alleviate previous fears by institutions. Compared ongoing bull run to one three years ago, Bitcoin’s 2021 status makes it more sustainable.

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Samuel Town
Author

Samuel is a professional finance copywriter with years of experience. He has created propositions, pitch decks, white papers, and content for over 100 respectable firms, startups, businesses, and institutions globally. At Finbold.com he covers deep-dive reviews of the various financial companies.