In recent weeks and months, more companies have begun to take an interest in virtual reality otherwise known as the metaverse.
McDonald’s (NYSE: MCD) is the latest firm to seem set to explore the Metaverse, an online virtual world based on social interaction. In particular, eleven of the twelve trademarks which were filed on February 4 are references to virtual restaurants, symbols, cafés, and other virtual services.
The founder of Gerben Intellectual Property, a law firm specializing in trademark law Josh Gerben was the first to bring attention to the applications on Twitter, pointing out that the fast-food company had submitted a total of ten applications.
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The attorney highlighted that the trademarks indicate the company behind the famous golden arches may plan to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
McDonalds NFTs
According to the application, McDonald’s will be able to give “downloadable multimedia files” for artwork, audio, and video files, as well as non-fungible tokens (NFTs).
In addition, the iconic American fast-food chain also included its McCafe brand in the trademark registration for the Metaverse domain name. The brand would be ready to offer entertainment services “namely, providing on-line actual and virtual concerts and other virtual events.”
Other ambitions include downloadable material, like virtual food and beverage items, on top of digital gathering places where users may socialize.
