Skip to content

Multi-country study reveals only 1 in 10 have no intention of investing in cryptocurrency

Landing an 8-figure salary; Key industries and their top positions

As more people become aware of the existence of cryptocurrencies, the interest in investing in them is high – despite a full understanding of the asset class still somewhat lacking, a new study has found.

Data acquired by Finbold on March 14 reveals 61% of 9,000 interviewed adults (aged 18-64) knew about cryptocurrencies and only one in ten said they had no intention of investing, according to a recent global survey by consumer insights provider Toluna

The global research saw participants from 17 countries in four regions of the world, including North America, Latin America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Adults invest in crypto despite lack of understanding

Notably, a third of all respondents said they currently owned some cryptocurrency, although as many as six in ten of those owners didn’t quite understand their crypto holdings.

The respondents from APAC countries were the most familiar with digital assets and were prepared to divert 22% of their investible assets toward crypto. As much as 46% of people in these countries were already owners of cryptocurrencies.

That said, respondents generally expressed the belief that cryptocurrencies were risky and volatile, with 43% claiming fear of the associated risk as the main reason for hesitating to invest. Another 40% said the main reason was the general lack of understanding of crypto assets.

Almost 50% of Gen-Z and Gen-Y invested in cryptocurrency

Expectedly, the attitude over crypto investments differs with age as well. In developing countries, 42% of Gen-Zs (people aged 18-24) have already invested in them. The share of Gen-Ys or Millenials (those aged 25-40) among crypto investors is 44%.

Both groups are more likely to treat crypto as a form of currency, while Gen-Xs (those aged 41-56) tend to treat them as a form of investment. Forty-one percent of Millennials see crypto as more of an investment than a means of payment.

This finding goes in hand with Finbold’s reporting earlier about Millennials in India turning increasingly more toward investing in digital assets, as opposed to traditional investments like stock trading.

Interestingly, the respondents in developing countries are less inclined to consider cryptocurrency as a risky investment – only 25% of them do – in contrast with 42% of respondents in developed countries.

Consequently, those in developing countries trust digital currencies more, with 32% expressing trust compared to only 14% in developed countries. Likewise, 41% of respondents in developing countries are interested in investing in cryptocurrencies, compared to 22% in developing countries.

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts