Blockchain cross-border payment platform Ripple has announced RippleNet’s first-ever On-Demand Liquidity (ODL) system in partnership with Pyypl for the Middle East and North Africa region.
Through the partnership, Ripple aims to solve the pain points of traditional remittances that are known to be slow and costly. Notably, the company aims to leverage the market’s colossal remittance size that stood at $78 billion in 2020 for Saudi Arabia and the United Arab Emirates combined.
“MENA continues to be a critical region for Ripple thanks to our outstanding roster of customers, a welcoming regulatory environment, and a regional focus on the needed improvements in the current financial system,” said Brooks Entwistle, Managing Director of RippleNet in APAC and MENA.
Ripple is also building on the Pyypl ODL system that was first launched in the Philipines with the goal of finding additional use cases.
According to the companies, by using ODL, financial institutions and small and medium enterprises can tap into previously trapped, pre-funded capital to expand their business.
Ripple expansion in MENA and Asia
The development comes after Ripple established a new regional headquarters in Dubai in 2020. The office has enabled the company to build up a presence in the region.
Recently, Ripple has accelerated its technology’s application in facilitating low-cost cross-border payments. For instance, in partnership with Malaysia-based cross-border payments provider Tranglo, Ripple launched cross-border payments using XRP in Asia.
This comes after Ripple acquired a 40% stake in Tranglo in March as part of its expansion plans for RippleNet in the Southeast Asia region.