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Robert Kiyosaki reveals the best investment at Costco

Robert Kiyosaki reveals the best investment at Costco

Summary:

⚈ Robert Kiyosaki says gold is Costco’s best product as demand surges

⚈ He claims people are ditching “fake money” for gold, silver, and Bitcoin

⚈ Costco gold bars gained over 39% in a year, backing Kiyosaki’s advice

On May 9, the prominent finance author Robert Kiyosaki took to X to celebrate that the retail giant Costco cannot keep sufficient stock of what the ‘Rich Dad Poor Dad’ writer deems its best product. 

The famed investor and billionaire-by-debt explained that the situation indicates that ‘the poor and middle class’ have finally heeded the advice of his ‘Rich Dad’. They realized ‘what’s hot at Costco’ and that ‘savers are losers.’ 

Thus, according to the writer, they have forsaken the ‘fake money’—a nickname Kiyosaki has given to the American dollar—and are replacing it with the precious metal, gold.

In his X post, the finance guru also rhetorically asked whether people have heard his calls to flee to the safety of his favored assets, gold, silver, and Bitcoin (BTC), using the much-discussed global Central Bank commodity buying spree as evidence that he is right.

The return on Robert Kiyosaki’s investment advice

Although Robert Kiyosaki appears unable to decide whether gold is better than Bitcoin or the other way around, and even though silver is far from making the moves necessary for his $70, 2025 price target to be hit, there is little doubt that his recommendations have been sound in recent months.

Gold stands out particularly for its consistent strength. It rallied 44.41% in the last 12 months and 27.01% year-to-date (YTD) and is, at press time on May 9, changing hands at $3,334.

Gold's performance in 2025.
Gold price YTD chart. Source: TradingView

As Finbold reported on April 29, such performance ensures that the 2% in Costco gold bars compared to spot prices would not have made buying them unprofitable. A 1-ounce bar from the retail chain gained 39.21% in value between late April 2024 and late April 2025.

Though it was generally struggling in 2025, Bitcoin has also reversed in the last 48 hours and is now, at price, 10.49% up this year.

Bitcoin's performance in 2025.
BTC price YTD chart. Source: Finbold

Lastly, silver has also offered a respectable return on investment (ROI), despite being, following a 10.62% rise from January 1, still far away from the $70 forecast.

Featured image via Cavaleria Com YouTube

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