Skip to content

Rolls Royce CEO on Specter EV debut: ‘Initial customer order is very pleasing’

Rolls Royce CEO ‘optimistic’ about Specter EVs future
Dino Kurbegovic

More and more automakers are introducing or are already offering electric variants of popular models, indicating that manufacturers see electric vehicles (EVs) as representing the future of the automotive industry worldwide.

The British luxury automobile maker Rolls Royce (LON: RR) is no exception, as they introduced their first EV model, Spectre, on October 18 first on CNBC’s Squawk Box. CEO Torsten Müller-Ötvös sounded an optimistic tone on the new EV upstart, stating that the order book looks promising.

“Initial customer order is very pleasing. We have also seen from the US far over 300 clients who visited us over the last two weeks and who have seen the Specter here. They have all deposited already, they haven’t seen the Specter before, they put the deposit down. Once they have seen it here – delighted!”

He added:

“The order bank looks strong, and I’m very optimistic about Specter’s future.” 

Rolls Royce genes

Talking about what makes this EV truly a Rolls Royce, Müller-Ötvös highlighted the build quality, acceleration, and the feel of flying on land as aspects that make a Rolls Royce and that this new EV will have that ingrained in its DNA. 

Furthermore, the CEO believes that electrification fits perfectly with the car brand, as the new EV is not silent, torquey, and delivers ‘whaftability,’ a word Rolls Royce uses for the car’s acceleration ability and feeling it provides during acceleration.   

Crowded play  

The EV luxury market is now getting another player, making the space that much more crowded where Tesla (NASDAQ: TSLA), the EV giant, Lucid (NASDAQ: LCID), and Nio (NYSE: NIO) are just some of the rivals the new Rolls EV will have to take on and beat at their own game. 

Regardless of the number of EVs, the end users will stand to benefit from the increased competition and choices, which in the end, should drive quality and pricing.

Buy stocks now with Interactive Brokers – the most advanced investment platform


Watch the video: First look at Rolls-Royce EV Spectre Coupe

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.  

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts