Take-Two Interactive (NASDAQ: TTWO), the publisher of the popular Grand Theft Auto (GTA) series developed by Rockstar, found itself under unexpected pressure in late August and in the week ahead of the official extended showcase of the sixth installment, thanks to a series of leaks.
The events led to an overall 4.13% stock price decline to $233 over the previous week of trading but, in the extended session leading to Friday, August 28, the company’s strategy of sticking to the planned marketing schedule appears to be paying off.
Specifically, TTWO stock saw a notable recovery overnight as it rose 2.34% to $238.45 by press time. The significant upward move was driven by the official extended look at Grand Theft Auto 6 (GTA6), which debuted on Netflix (NASDAQ: NFLX) on Thursday afternoon.
Simultaneously, the equity of the Sony Group Corporation (NYSE: SONY) rose 2.58% from its latest close at $24.07 to $24.49 just ahead of the Friday morning bell.
The Japanese technology giant’s shares reacted to the GTA6 showcase as the firm is the maker of the popular PlayStation (PS) console – one of the two on which the highly anticipated video game will be released.
Finally, the stock of Microsoft (NASDAQ: MSFT) remained level in the extended session despite the newest Grand Theft Auto also being set to launch on its Xbox. This lack of reaction can arguably be attributed to the size of the blue-chip technology behemoth’s overall business relative to its gaming division.
2026 TTWO stock price performance
Elsewhere, despite the protracted recovery that started in early 2026 and the boost Take-Two Interactive stock has received from the extended look at GTA6, the equity is yet to recover from its year-to-date (YTD) losses that amount to 7.39% by press time on August 28.
Still, it appears probable that TTWO shares will meet December 31 in the green, both due to the anticipated success of the newest Grand Theft Auto video game – more than 4 million pre-orders have allegedly been placed by late August despite the product not hitting the shelves before November 19 – and institutional optimism.
Indeed, Wall Street analysts consider Take-Two Interactive stock a ‘Strong Buy’ overall, and even the lowest 12-month price targets foresee it rising to $260 – 11.59% above the latest close – per the data Finbold retrieved from TradingView on August 28.
Meanwhile, the average estimate places TTWO equity at $294.10 by mid-2027, and the Street high places it at $368.
Why GTA6 stocks remain at risk ahead of November 19 release date
Elsewhere, there remain several risk factors for the publisher. The first and most well-known is that GTA 6 is not scheduled for release on PC – itself a major gaming market.
Additionally, though the leaker has reportedly started cashing out the cryptocurrency they accrued from their illegal activities, leading some to speculate there will be no more unlicensed streams, the matter remains fluid.
Finally, reactions to the extended look at GTA6 have been somewhat mixed, judging by the comments on the ‘Grand Theft Auto VI Netflix Showcase Mega Thread’ opened on r/Games – a subreddit with over 1 million weekly visitors.
Though many gamers remarked positively on various aspects of the game, such as the visuals and animations, some have also opined that it does not appear to be a flagship Rockstar product, that the modern Florida setting is not particularly interesting, and that the protagonists appear somewhat boring.
Featured image via Shutterstock
