Skip to content

This banking giant sees Apple stock rising after iPhone event

This banking giant sees Apple stock rising after iPhone event
Paul L.
Stocks

JPMorgan has lifted its price target on Apple (NASDAQ: AAPL) to $255 with an ‘Overweight’ rating as the tech giant gears up for its upcoming iPhone event.

The new target implies an upside of nearly 10% from the last market closing price of $232.

AAPL one-day stock price chart. Source: Google Finance

Analyst Samik Chatterjee noted that while Apple’s fall product launches typically hold few surprises due to well-telegraphed supply chain details, this year’s lineup could deliver modest upside in both hardware and pricing.

Chatterjee pointed to two key drivers for Apple’s performance in the next fiscal year. The first is the introduction of the iPhone Air, a slimmer model expected to attract a broader base of consumers, positioned closer to the entry-level models than the Pro versions.

Supply chain estimates suggest Apple is targeting 10 to 15 million units for the second half of 2025, though stronger-than-expected demand could push those figures higher.

The second driver is pricing strategy, particularly in China. Smartphones priced below CNY 6,000 (about $840) qualify for a 15% subsidy, giving Apple an edge if it positions the iPhone Air and other models within this range. Chatterjee emphasized that success in leveraging this subsidy could support medium-term growth through the end of the year.

Overall, JPMorgan sees Apple entering its next cycle with room for upside beyond current expectations with the upcoming product lineup. 

Apple stock fundamentals 

Meanwhile, after months of volatility, Apple stock is regaining momentum, with new AI-powered features across its devices potentially sparking a fresh iPhone upgrade cycle.

At the same time, Apple’s services segment, including the App Store, Apple Music, and iCloud, continues to expand, delivering higher margins and steady recurring revenue from more than two billion active devices. A $100 billion buyback program further supports shareholder value by boosting earnings per share.

However, despite the optimism, risks remain. Slowing iPhone adoption remains the primary concern, particularly as competition from Chinese smartphone manufacturers intensifies.

Featured image via Shutterstock

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users worldwide
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Latest posts

Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Stocks

Finbold AI Agent

How AI Price Predictions Work

We use cutting-edge AI models to forecast future prices for stocks and crypto.

Trade, Swap & Stake Crypto on Uphold

Buy, sell, and swap crypto. Stake crypto, earn rewards and securely manage 300+ assets—all in one trusted platform. Terms apply. Capital at risk.

Get Started

IMPORTANT NOTICE

Finbold is a news and information website. This Site may contain sponsored content, advertisements, and third-party materials, for which Finbold expressly disclaims any liability.

RISK WARNING: Cryptocurrencies are high-risk investments and you should not expect to be protected if something goes wrong. Don’t invest unless you’re prepared to lose all the money you invest. (Click here to learn more about cryptocurrency risks.)

By accessing this Site, you acknowledge that you understand these risks and that Finbold bears no responsibility for any losses, damages, or consequences resulting from your use of the Site or reliance on its content. Click here to learn more.