The brainchild of British entrepreneur Timothy Stokely, OnlyFans, was one of the fastest-growing online platforms of the pandemic era. Utilizing a simple business model, the site allows creators to restrict access to their content behind a paywall — charging subscribers either a monthly subscription or a one-time fee in the form of a tip for access.
The subscription-based site maintains a base of approximately 220 million users, some 2.2 million of which are content creators. Back in February, Finbold covered the top 3 highest-grossing content creators on the platform — and quite a lot has changed since then, with several high-profile names like Cardi B, Blac Chyna, and Bella Thorne abandoning the platform.
Iggy Azalea
In a perhaps unexpected turn, the highest-earning OnlyFans creator in 2024 has been Iggy Azalea, Australian-born rapper and businesswoman.
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The rapper joined the platform in January as part of her yearlong multimedia project ‘Hotter Than Hell’, aimed at promoting her fourth album — which has since been shelved indefinitely. Drawn to the platform due to its lack of censorship, Azalea focused on behind-the-scenes content that was not X-rated.
At a subscription fee of $25 per month, the rapper is estimated to have made an average of $9.2 million per month — however, she has since moved away from the platform, focusing on her budding crypto project, Mother Iggy (MOTHER), which has managed to secure a market cap of $58 million.
Coco Austin
Coco Austin, an American model, media personality, and spouse of famed rapper Ice T utilizes the platform to provide a blend of risque photoshoots, behind-the-scenes content, and personal interactions with her fanbase. She joined the platform back in February of 2023, and has since managed to amass a large following.
With some 280 posts at the time of writing, Austin has managed to secure an impressive average of $9 million in earnings per month, charging $19.99 for a monthly subscription.
In tandem with her success on OnlyFans, Austin maintains a balance between her online career and various television appearances and modeling ventures.
Mia Khalifa
The third highest-earning creator in 2024 thus far is Mia Khalifa — former adult actress, media personality, and influencer.
After a short stint in the adult entertainment business, Khalifa successfully transitioned into social media influencing, sports commentary, and online activism which have kept her in the limelight.
A vocal critic of the traditional adult entertainment industry, Khalifa has managed to earn roughly $6.5 million a month from OnlyFans this year by charging a $10.80 monthly subscription fee and leveraging her large, 22 million strong follower count on social media.
