Although Amazon.com, Inc. (NASDAQ: AMZN) stock has faced increased bearish sentiment over the past few months, Wall Street remains bullish on the name over the next 12 months.
On June 18, both Jefferies Financial Group Inc. (NYSE: JEF) and Bank of America Corporation (NYSE: BAC) reiterated ‘Buy’ ratings on the stock. Jefferies analyst Brent Thill set a price target for AMZN stock of $320, implying an upside of about 34% at press time.
Thill last raised his target to $320 from $300 in early May, maintaining ‘Buy.’ Meanwhile, BofA Securities analyst Justin Post set a price target of $310 for Amazon stock, implying a potential upside of about 29% at the time of publication.
The $310 target rests on Prime Day being shifted to June this year, from July in 2025. Post estimates total Prime Day gross merchandise value (GMV) will grow about 5% to $21.6 billion, and could add $12.4 billion in incremental second-quarter GMV and $8.5 billion in incremental revenue.
At the time of reporting, Wall Street analysts have set the highest price target for AMZN stock at $370, a medium target at $ 319.14, and the lowest at $250, according to data from TipRanks.
Amazon (AMZN) stock price performance
Year-to-date (YTD), Amazon stock price has risen 3.84%, trading at approximately $239.69 on Thursday. As such, the company had a market capitalization of $2.6 trillion.
Notably, the company’s stock has established a strong buy level at around $200 between February and April 2026. However, after the rally between April and May, AMZN stock encountered significant resistance at about $274, which has led to the ongoing correction. As such, the stock must rally above $274 to achieve the set medium targets of above $300 over the coming 12 months.
