Despite Netflix (NASDAQ: NFLX) stock failing to retain its March momentum and being, at its press time price of $86.85, 7.37% down year-to-date (YTD), Bank of America (NYSE: BAC) appears to be sufficiently impressed by business results to issue a highly bullish forecast.
Specifically, BofA analyst Jessica Reif Ehrlich reissued her previous ‘Buy’ rating for the streaming platform and the optimistic $125 12-month price target on May 18.
According to the Wall Street expert, the anticipated 43.93% rally from $86.85 is largely backed by Netflix’s tremendous ‘advertising opportunity,’ which is ‘set to expand.’
The analyst from Bank of America highlighted the streaming platform’s strong growth in the ad-supported tier, noting the rapid growth highlighted in the firm’s 2026 upfront presentation.
Indeed, the audience in the tier, as expressed by monthly viewers, surpassed 250 million – 165.96% more than the 94 million in the previous year – BofA Jessica Reif Ehrlich underlined while noting the strong associated revenue growth.
Wall Street turns decisively bullish on Netflix stock in May
Bank of America’s assessment is largely in line with the other notable analyst notes issued in May. To begin with, out of the twelve revisions published in the month, as many as 83% featured ‘Buy’ ratings, while ‘Sell’ recommendations were absent.
The price targets for the next 12 months were also optimistic and came in the range between $105 – in the case of Wells Fargo (NYSE: WFC), which also views Netflix stock as a ‘Hold’ – and $128, as assigned by Jefferies’ James Heaney on Friday, May 15.
Analysts set Netflix stock price target for the next 12 months
Zooming even further out, NFLX shares are overall seen, based on all notes issued within the most recent three months, as a ‘Strong Buy,’ on the stock analysis platform TipRanks.
Furthermore, data Finbold retrieved on May 18, 2026, reveals that no Wall Street expert considers Netflix equity a ‘Sell,’ and that, on average, NFLX is expected to rally 33.01% to $115.74 in the coming 12 months.
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