XYO, a decentralized infrastructure and data sovereignty platform, has teamed up with Upland, a Web3 gaming platform, to explore new ways of integrating virtual and real-world experiences, as per the most recent updates disclosed to Finbold on Wednesday, September 18.
The two partners are hoping to deliver innovative solutions that blend gamified elements across physical and digital spaces, further expanding the potential of Web3.
The collaboration will debut with the integration of Upland into XYO’s COIN App during the “Learn & Earn” initiative.
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The XYO and Upland partnership
Both XYO and Upland are key players in the Web3 space.
The XYO COIN app utilizes crowd-sourced geospatial data, verified through the XYO Network, to reward users with digital assets.
Upland, on the other hand, provides a Web3 platform where users can buy, trade, and develop virtual properties tied to real-world locations.
Upland’s recently launched SPARKLET utility token further supports creators in building within its virtual world.
The new partnership will allow for more interaction between the physical and virtual realms, with features rolling out across both apps in October 2024.
As part of the launch, users will be able to engage in XYO’s “Learn & Earn” campaigns within the COIN app, earning rewards both within the app and in Upland.
Bridgin the gap between the physical and the digital
Markus Levin, Co-founder of XYO, emphasized the partnership’s alignment with the platform’s overall mission:
“XYO’s upcoming ‘Learn & Earn’ initiative within the COIN App is a seamless extension of our mission to harness the power of location and other forms of data in the real world. With a network that has engaged over 8 million nodes, our partnership with Upland expands XYO’s ability to incentivize users to take control of and benefit from their data. Upland’s vast virtual property ecosystem aligns perfectly with XYO’s geospatial technology, empowering users to earn rewards as they explore and interact within digital and real-world environments.”
Levin continued:
“Together, we are bridging the gap between the physical and virtual world, unlocking new opportunities for participation and rewards through validated, location-based data and beyond.”
Meanwhile, Dirk Lueth, Co-founder & Co-CEO of Uplandme, Inc., echoed this sentiment, stating:
“We’re thrilled to join forces with XYO to pioneer new ways for users to experience the convergence of the physical and virtual worlds. This partnership will unlock powerful synergies between Upland’s expansive virtual ecosystem and XYO’s expertise in geospatial technology, empowering users to engage with real-world locations in innovative and meaningful ways.”
Pushing the boundaries of Web5
Both XYO and Upland have been early adopters of Web3 technologies.
They are now pushing the boundaries of what is being called “Web5,” with a special emphasis on mobile solutions and more streamlined user experiences.
As the Web3 space continues to evolve, the new partnership has the potential to set the stage for further innovations in the rapidly growing metaverse.
