Skip to content

Best Tennis Stocks to Buy in 2024 | Step-by-Step

Best Tennis Stocks to Buy
Nemanja Curcic

Summary: Buying tennis stocks allows investors to profit from the rising global popularity of the sport, individual player success, media rights, equipment sales, and tourism. This guide will present you with the top three tennis stocks to buy in 2024 and walk you through the steps of the investing process using a regulated investing service such as eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Why you should invest in tennis

Tennis has a global and growing fanbase, and it draws revenue from sponsorships, broadcast rights, ticket sales, and merchandise. The individual nature of the sport puts the top players like Novak Djokovic, Carlos Alcaraz, and Stefanos Tsitsipas in the spotlight, highlights brand visibility, emphasizes international talent development, and furthers philanthropic causes.

To illustrate the trend of its growing popularity, the number of participants in tennis in the U.S. has grown by more than 33% since 2019

The industry’s growth potential, rising viewership, and enlarging markets promise lucrative returns to investors. Additionally, it represents an opportunity to diversify your portfolio while gaining exposure to a sport with an outstanding tradition and a promising future.

Top 3 tennis stocks to buy

Wilson (Anta)

Wilson Sporting Goods is one of the most successful and visible brands of all time in tennis. The company produces high-quality rackets wielded by tennis icons such as Roger Federer, Serena Williams, and Stefanos Tsitsipas. Besides rackets, the company makes virtually all tennis-related items, from gear to balls. Known for its durability and innovation, the brand has a lasting legacy and a bright future ahead of it in several sports, but most prominently in tennis.

You cannot invest in Wilson directly, but you can invest in Anta Sports (HKEX: 2020), its parent company, and benefit from Wilson’s performance. 

Anta Sports stock price today

Buy [Anta Sports] stock on eToro

Your capital is at risk.


Nike

Nike, Inc. (NYSE: NKE) is a multinational corporation and one of the world’s largest suppliers of athletic shoes, apparel, and sports equipment. You can find Nike products in athletic arenas of all types just about everywhere – tennis included. Rafael Nadal wears their clothing, and two famous players, Serena Williams and Maria Sharapova, endorsed the brand and made signature looks for the Grand Slam events. Among tennis products, their Vapor and AirMax shoes have loyal fans throughout the player base, with both beginners and pros wearing them on the tennis courts.

NKE stock price today

Buy [NKE] stock on eToro

Your capital is at risk.


Adidas

Adidas AG (XETR: ADS) is a German athletic apparel and footwear company, the largest sportswear manufacturer in Europe and the second largest in the world, after Nike. One of the top tennis brands for on- and off-court clothing, Adidas provides everything sports-related to players and fans alike. The brand’s sponsorship has accrued a massive following: its products, from polos and t-shirts to tennis skirts and socks, are worn by tennis giants such as Stefanos Tsitsipas, Alexander Zverev, and Garbine Muguruza. 

Adidas is known for being a top tennis brand for tennis clothing, both on and off the court. Their polos, t-shirts, tennis skirts, tennis socks, tank tops, sports bras, visors, and tennis dresses are at the top of the market.

ADS stock price today

Buy [ADS] stock on eToro

Your capital is at risk.


How to buy tennis stocks: Step-by-step

While investing in tennis stocks may sound complex, the process is quite simple and consists of six steps we will explain in detail.

Step 1: Choose a broker

To purchase tennis stocks, you need access to the stock market. You can get it with a stock brokerage.

To securely buy tennis stocks, we recommend the following:

eToro

  • Commission-free stock and ETF trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Mind these factors when choosing your investing platform:

  • Range of offerings: Apart from tennis stocks, ensure that other assets are available, like different commodities, various stocks, forex, and derivative assets like options, CFDs, and futures. Having them ready will be convenient when you decide to diversify your portfolio;
  • Cost: Commission-free trading with no-minimum accounts for stocks and ETFs is the industry standard, so make sure you do not accept less favorable terms;
  • Regulation and security: Keep to the investing platforms that follow the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) regulations. Check for two-factor authentication (2FA) and other advanced security policies; 
  • Fractional stock trading: Platforms that enable fractional stock trading allow you to buy stocks by the dollar amount, which suits those with limited capital or traders seeking to pursue the dollar-cost averaging approach.

Step 2: Open and fund your account

Once you decide on the investing platform, create an account and go through the email or phone number verification process. Once you complete it, transfer funds to your account to prepare for purchasing your preferred tennis stock. 

Payment options usually include a bank transfer, debit or credit card, and a third-party transaction service such as PayPal (PYPL).

Step 3: Choose tennis stocks to invest in

After you transfer the funds, the next step is to choose which tennis stocks to purchase. Consider the following:

  • Research companies: Search for companies with a healthy financial history of regular growth. Validate factors such as cash flow, earnings growth, management stability, and media coverage;
  • Diversify your portfolio: Do not invest everything in one stock, regardless of its potential profitability. Segmenting your investments helps you limit the risk and increase potential returns;
  • Make informed decisions: Check financial news, analyst findings, and reliable sources of information to make decisions with higher success rates.

Step 4: Decide how much you want to invest

Coming up with a proper amount of money to invest in tennis stocks is crucial, as overreaching beyond your financial abilities can have terrible results.

Have a clear answer to these two questions:

  • Is my quality of life going to fall if I lose this investment?
  • Do I have enough to cover three to six months of life expenses and no remaining high-interest debt?


Besides these, the right amount of money depends on your investing habits, your risk aversion, and the final purpose of your investment.

Step 5: Place your order and buy tennis shares

You have to place a trade order to buy the best tennis stocks. These four simple steps do the trick: 

  • Step 1: Log into your exchange account and find the tennis-related company’s ticker stock symbol (e.g., 2020.HK, NKE, or ADS);
  • Step 2: Type in the amount of stock you want to buy;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Step 6: Monitor and manage your investment

Your investment requires regular monitoring and managing as the success chances of your investment depend on it.  Frequently research your tennis stocks and the companies’ performance. Keep hold of the newest information about the tennis sports sector, the pace of popularity increase, and the position of tennis in the broader global sports picture.

Pros and cons of investing in tennis stocks

Pros

Pros

  • Global fanbase: Tennis is popular across the globe, with ample opportunities for cross-continent exposure and business expansion. Buying tennis stocks can give you access to new markets;
  • Diversified streams of revenue: Revenue comes from several different sources, such as broadcasting copyrights, ticket sales, sponsorships, merchandise, and player endorsements;
  • Famous individual stars: Tennis stars have outstanding personal brands due to the individuality of the sport, making them effective endorsers and magnets for sponsorships. In fact, top tennis players like Novak Djokovic and Roger Federer frequently feature in the most famous athletes worldwide lists;
  • Long tradition: Tennis has a rich history and will likely retain relevance in the future, providing ample and sustained potential for investors;
  • Talent academies: Tennis schools and talent pipelines provide scouting and nurturing for young players, potentially providing long-term investment partnerships for those with a keen eye;
  • Health and lifestyle: The sport goes hand-in-hand with the present fitness and healthy living trends, with tennis stars’ lifestyles appealing to the growing health-conscious consumer market.
Cons

Cons

  • Market volatility: Like with any sports stocks, even the best tennis-related companies can be influenced by factors beyond control, often causing unpredictable price fluctuations; 
  • Competition: The tennis market can be overcrowded with competing tournaments and an increasing number of players, making it tough to stand out;
  • Injury risks: A severe injury can be all it takes to cut players’ careers short, destroying  their profitability and ruining long-term investment prospects;
  • Dependence on stars: The handful of star players wield disproportionately more attention and influence in tennis when compared to the rest of players, creating risks if a player cannot keep up with the pace;
  • Shifting demographics: Tennis may need to change to better fit the evolving demographics and keep its appeal to future generations.

Common mistakes to avoid when investing

Make sure to avoid these common investing mistakes:

  • Lack of research: Thoroughly research the stock, global market, and tennis industry environment before spending any money;
  • Lack of strategy: Clearly define your milestones before you invest;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy tennis stocks

Can you buy tennis stocks?

Yes, you can buy shares in tennis-related companies. However, you must rely on online investing services to access the stock market and start investing. Our recommendation is eToro.

What are some of the best tennis stocks?

There are dozens of well-performing companies that are heavily involved in tennis, but in this article, we have chosen to mention three of these: Wilson (Anta; 2020), Nike (NKE), and Adidas (ADS).

How do you buy tennis stocks?

Investors can buy shares in publicly traded tennis-related businesses with an online investing service like eToro.

Should you invest in tennis stocks?

The answer will vary depending on several factors, including your investing style, tennis popularity trends, and risk tolerance. Keep track of tennis’s global status since it will influence the price of tennis stocks.

How do you sell your tennis stocks?

Log into your investing service account, find your tennis stock, type in how many shares (or for how much money) you want to sell, and press the corresponding button.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related guides

Contents

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.