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How to Buy Bethesda Stock [2024] | Step-by-Step

How to buy Bethesda stock
Nemanja Curcic

Summary: Bethesda is a renowned video game publisher known for iconic series such as Fallout, Starfield, The Elder Scrolls, and more. Unfortunately, there is no way to buy Bethesda stock, as it is owned by Microsoft. However, you can still invest in its parent company and gain indirect exposure to Bethesda’s performance using an online brokerage like eToro.

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About Bethesda

Bethesda Softworks LLC is a prominent American video game developer and publisher that created top-rated immersive open-world RPG (role-playing game) titles like The Elder Scrolls and Fallout. 

Founded on June 28, 1986, by Cristopher Weaver, Bethesda became famous for developing video game titles with immersive storytelling and expansive open worlds. Skyrim, a game from the Elder Scrolls series, became one of the best-selling games in history, with over 30 million copies sold.

Bethesda was owned by Media Technology Limited, a company also founded by Weaver, until 1999, when it came under ZeniMax Media. In March 2021, Microsoft acquired ZeniMax Media and made it a part of their Xbox Game Studios.

Microsoft Corporation currently owns Bethesda, so you cannot invest in it directly. However, you can still buy shares in Microsoft (NASDAQ: MSFT) and gain exposure to Bethesda’s future video game publishing performance.

How to buy Bethesda stock: step-by-step

Rather than buying Bethesda shares, the only way for investors to access it is through its parent company, Microsoft, and its stock, MSFT. 

You can purchase MSFT stock with these five simple steps:

Step 1: Choose a broker

Before buying any stock, you need to gain access to the stock market. The simplest and fastest way to buy MSFT on a stock exchange is through an online stock brokerage.

To securely buy Microsoft stock (MSFT), we recommend the following:

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Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Your investing style dictates what you need from a brokerage service, so depending on your personality, various investing services will have different strong and weak points. Regardless of the preferences, some aspects remain the same, and you should have the following in mind when making your choice:

  • Range of offerings: Besides MSFT, check for other assets like different commodities, various stocks, forex, and derivative assets like options, CFDs, and futures. Having them available from scratch will be helpful when you decide to diversify your portfolio;
  • Cost: The industry has formed the standard of no-minimum accounts and 0% commission fees for stocks and ETFs. Do not accept anything less favorable;
  • Regulation and security: Your chosen brokerage must follow the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) regulations. Confirm the availability of two-factor authentication (2FA) policy and similar security measures; 
  • Fractional stock trading: Platforms that enable fractional stock trading allow you to buy stocks by the dollar amount, which suits those with limited capital or traders seeking to pursue the dollar-cost averaging approach.

Step 2: Open and fund your account

Once you decide on a brokerage, continue by registering and verifying your newly-created account. You should receive an email with further instructions within a minute. 

After the verification process, the next step is to transfer funds to your account, which you require to purchase MSFT shares. The most common payment options include a bank transfer, debit or credit card, and an intermediary transaction service such as PayPal (PYPL).

Step 3: Decide how much you want to invest

Deciding on the correct sum of cash to invest is vital to the whole process. You have to keep your budget limitations in mind, as going over them can cause a disaster if the investment does not go through.

Therefore, make sure you have the correct answers to these two questions:

  • Will my living standards deteriorate if this investment fails to deliver?
  • Have I set up an emergency fund to cover at least three months of daily expenses with no outstanding high-interest debt?


Also, the right amount of cash depends on your investing approach, risk tolerance, and the projected timeline of your investment.

Step 4: Place your order and buy MSFT shares

You have to set a trade order to purchase MSFT stock. Perform the following steps to do this: 

  • Step 1: Log into your online brokerage and search for the company’s ticker stock symbol MSFT;
  • Step 2: Input the amount of stock you want to buy;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Step 5: Monitor and manage your investment

Constantly monitoring and managing your portfolio is necessary for your investment, so the process continues even after receiving the shares.

Additionally, keep your research about the state of the video game publishing industry up-to-date. Be informed about the upcoming Bethesda series and new RPG worlds, the technological advances in the industry, and the general fiscal performance of Microsoft’s video gaming-related subsidiaries. These factors will determine the price of Bethesda’s performance. 

MSFT stock price today

Pros and cons of buying Bethesda stock

Pros

Pros

  • Established franchises: Bethesda has created two video game worlds that have gathered masses of loyal gamers: The Elder Scrolls and Fallout. These franchises will ensure a stable revenue stream through game sales, merchandise, and future installments in their series;
  • Experienced teams: Bethesda has an outstanding and long tradition of making video games, with seasoned gaming veterans having experience and knowledge of the industry and the market;
  • Microsoft’s resources: Getting acquired by Microsoft could potentially open many new possibilities, including adapting innovative technologies and other resources available to this tech giant;
Cons

Cons

  • Franchise-dependent: While Fallout and The Elder Scrolls franchise received accolades and audience love and devotion, Bethesda has little to rely on besides these two names. If they fall in popularity, this could severely damage Bethesda’s performance;
  • Concerns about quality: Some critics have pointed out that Bethesda’s recent releases do not meet the standards their previous titles have set in the past. Potential technical issues and bugs could tarnish the company’s reputation;
  • Competition: Competition is tough in the gaming publishing industry, with many new names popping up daily. If Bethesda drops the pace, it might find its niche filled out by someone else.

Common mistakes to avoid when investing

Make sure to avoid these common investing mistakes:

  • Lack of research: Research the stock in detail, along with the global market and video gaming industry, before investing anything;
  • Lack of strategy: Set your goals before you spend any money;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Bethesda stock

How do I buy Bethesda stock?

You cannot buy shares in Bethesda directly, as Microsoft owns it. Instead, you have to invest in its parent company.

How can I invest in Microsoft?

Microsoft is a publicly traded company, so everyone can buy its stock using an online investing platform such as eToro

How do I sell my MSFT stock?

Log into your investing platform, search for MSFT, declare how many shares you want to offload, and click the ‘sell’ button.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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