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How to Buy Baidu Stock [2025]: Invest in BIDU

how to buy Baidu stock
Marko Marjanovic

Summary: Investing in artificial intelligence (AI) can be an exciting venture, and one company that has attracted the attention of a number of investors is Baidu, a leading Chinese internet search engine provider and a tech company specializing in AI solutions. In this guide, you will learn how to buy Baidu stock through an online brokerage platform such as eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Baidu

Baidu search engine. Source: Baidu.com

Baidu (NASDAQ: BIDU) is a Chinese multinational technology company specializing in internet-related products and services, including search engines and artificial intelligence (AI). Since its founding in 2000, Baidu has become the leading search engine in China, providing users with various services such as news, maps, images, and videos. As a company deeply invested in innovative technologies, Baidu is also actively involved in the development of autonomous vehicles, AI, and cloud computing.

How to buy Baidu stock: Step-by-step process 

Baidu went public in 2005 and is listed as BIDU on the NASDAQ stock exchange.


Step 1: Choosing a Broker

Before purchasing Baidu stock, you first need to choose a reliable broker. Compare multiple options based on factors like fees, user-friendliness, and available tools before choosing one that suits your needs best. Once you have chosen a broker, move on to opening an account.

We recommend eToro. The platform is home to over 2 million traders, offers commission-free trading for BIDU and other AI stocks, and comes with additional features, such as:

  • 2,000+ stocks across 17 different exchanges.
  • The option to invest in fractional shares;
  • Ready-made investment portfolios for new investors looking to diversify;
  • Copy trading to help you learn from seasoned investors;
  • A user-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Opening a trading account

To start buying and selling Baidu stock, you’ll need to open a trading account with your preferred broker. With most brokers, the process typically involves providing your personal information, verifying your identity, and linking your bank account. Be prepared to share your personal details, contact information, and Social Security number or tax identification number.

Step 3: Placing an order

After you’ve successfully created your trading account and deposited funds, you can begin buying Baidu stock. To do this, follow these steps:

  1. Search for the BIDU stock: Use the search feature on your broker’s platform to find Baidu by searching for either the company name or its ticker symbol (BIDU);
  1. Analyze the stock: Review BIDU’s price, charts, and financial data to ensure you’re making a well-informed decision;
  1. Choose an order type: Depending on your broker, you may be able to place a market order, limit order, or stop order.
  • Market order: Executes at the current market price. It is generally the fastest option if the stock is available;
  • Limit order: Executes the trade only when the stock reaches a specified price (or a better one);
  • Stop order: Turns into a market order when the stock reaches a certain price, potentially helping you limit potential losses.
  1. Enter the number of shares: Decide how many shares you want to buy based on your budget, portfolio diversification, and risk tolerance;
  1. Review and submit your order: Double-check your order details and submit it.

Understanding the basics of a stock investment

The stock market is a platform where companies trade ownership shares, also known as stocks. As an investor, you can buy and sell stocks within the market. The overall market’s performance can be assessed by the change in stock prices over time. When you invest in stocks, your goal is to see their value increase, so you can sell them for a profit or hold onto them long-term for potential dividends.

Keep in mind, though, that the stock market carries risks. Prices can fluctuate due to various factors, such as earnings releases, economic events, and global news. Thus, it’s essential to understand these factors before investing in the market.

Importance of research

Before buying a company’s stock, you should:

  1. Understand the company: Learn about Baidu’s products, services, and business strategy. Familiarize yourself with the company’s competitive landscape and its role in the Chinese technology sector. You can do most of the research by conducting technical and fundamental analysis;
  1. Analyze its financials: Look into Baidu’s financial statements to understand its revenue, earnings, and cash flows. Study the company’s debt levels, profit margins, and return on investment to assess its financial health;
  1. Evaluate its growth prospects: Determine whether Baidu is expected to grow in the future based on market trends, expansion plans, and emerging technologies;
  1. Study its management: Evaluate Baidu’s management team and their track record to ensure they’re capable of leading the company to success.

Why invest in Baidu 

Baidu is often referred to as the “Google of China” since it dominates the country’s search engine market. Naturally, this leadership position provides Baidu with a significant competitive advantage, enabling the company to generate consistent revenues from its core online advertising business. Additionally, the company is also expanding its reach to other promising areas, such as cloud computing and artificial intelligence.

Future Prospects

Baidu has demonstrated a commitment to expanding its services beyond traditional search by investing heavily in cutting-edge technologies and strategic partnerships. For instance, Baidu’s cloud platform continues to grow, which is expected to fuel both the company’s top-line growth and market share in the coming years.

Moreover, Baidu aims to create a strong network within its Baidu App, allowing consumers to access multiple services within a closed-loop environment. This seamless integration of services, like booking flights or purchasing books in one place, can potentially attract a larger user base and drive increased customer loyalty.

BIDU price today

Risks and Considerations

Investing in stocks is inherently risky, and there is a plethora of investing mistakes both new and seasoned investors can make. If you’re only starting to invest, it is advisable that you consider factors such as:

  • Market volatility: Baidu’s share price can be fairly volatile, which means its price movements are more significant relative to the rest of the market. This could lead to potential declines in the stock’s value, but it also presents the possibility of buying opportunities when the price dips;
  • Investment horizon: It’s crucial to establish a clear time frame for holding the Baidu stock and to align your expectations with this time horizon. Investors seeking short-term gains may encounter challenges due to market fluctuations or regulatory changes affecting the Chinese technology industry. However, long-term investors should analyze Baidu’s capacity for consistent growth, market share expansion, and its ability to remain competitive in the search engine and cloud infrastructure markets;
  • Goals: Baidu currently does not pay dividends, so the primary goal for investing in Baidu stock would likely be capital appreciation. Furthermore, it’s important to evaluate Baidu’s potential against other investment opportunities within the Chinese technology sector.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.

Conclusion

Purchasing Baidu stock can be a rewarding investment opportunity, and taking the right steps is important. Pay close attention to the stock’s performance, market trends, and any recent news related to the company. Moreover, keep track of factors like earnings reports, price-to-earnings ratios, and analyst recommendations to make an informed decision about whether it’s the right time to invest in Baidu or not.

Finally, if you do invest, stay engaged with your investment by monitoring the performance of your Baidu stock. Keep an eye on market trends, news about the company, and any changes that may influence the stock’s value. Naturally, you can and should always adjust your investment strategy as needed to maximize your returns and manage risks. 

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Baidu stock

How to buy Baidu stock?

To buy Baidu stock, you can open an account on an online exchange platform such as eToro and fund it by linking it to your bank account or some other payment service.

How to buy Baidu stock in the USA?

Baidu is listed on the NASDAQ stock exchange under the ticker symbol BIDU, so it can be purchased on stock trading platforms such as eToro.

Where is Baidu listed on the stock exchange?

Baidu is primarily listed on the NASDAQ stock exchange in the USA under the ticker symbol BIDU. 

Is Baidu stock a good investment?

Whether Baidu is a good investment depends on the company’s financial performance, market conditions, and industry trends before making any investment decisions. Baidu’s growing presence in the artificial intelligence and autonomous driving sectors makes it an enticing investment option. Additionally, the company has been striving to strengthen its ecosystem within the Baidu App, aiming to provide an all-in-one platform for users to access various services such as flight bookings and e-commerce. Nevertheless, you should only invest in Baidu if your risk tolerance and current financial situation allow for it.

What is the Baidu stock symbol in the US?

The Baidu stock symbol on NASDAQ is BIDU.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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