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How to Buy Barstool Sports Stock [2024] | IPO & Valuation  

barstool sports stock
Marko Marjanovic

Summary: At the moment, buying Barstool Sports stock isn’t an option because it’s a private company. However, you can still invest in its competitors or similar companies through a reputable brokerage platform like eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Barstool Sports

Barstool Sports homepage. Source: barstoolsports.com

Founded by Dave Portnoy in 2003, Barstool Sports has grown from a sports and pop culture blog to a multimedia company headquartered in New York City. The brand is known for its blend of sports, humor, and lifestyle content, attracting a dedicated audience of young, engaged fans. Barstool Sports has expanded into podcasts, live events, and even branded merchandise, solidifying its place as a cultural phenomenon.

Barstool Sports IPO

Featured card: An initial public offering (IPO) is a process where private companies offer shares of their stock to the public for the first time.

Barstool Sports is still privately held, meaning its shares aren’t available on public stock exchanges. However, there’s been ongoing speculation about a potential IPO in the future. Going public could provide Barstool with fresh capital to fuel further growth and expand its media empire.

How to buy Barstool Sports stock: Step-by-step

Since you can’t buy Barstool Sports stock directly, you’ll have to explore some alternative investment options in the sports industry. To buy Barstool stock alternatives, simply:

  1. Step 1: Research Barstool alternatives;
  2. Step 2: Choose the right broker;
  3. Step 3: Fund your account;
  4. Step 4: Place a trade.

Step 1: Research Barstool alternatives

If you’re interested in investing in media companies similar to Barstool Sports, here are some alternatives:

  • Penn Entertainment (NASDAQ: PENN): Penn Entertainment, Inc., previously known as Penn National Gaming, is a US-based entertainment company specializing in integrated entertainment, sports content, and casino gambling;
  • DraftKings (NASDAQ: DKNG): DraftKings is a well known sports betting and daily fantasy sports company covering MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League, NASCAR, UFC, and other sports;
  • Disney (NYSE: DIS): As a global entertainment giant, Disney provides a diversified investment in media, streaming, and theme parks. It also operates ESPN, the leading US sports media conglomerate.

Step 2: Choose the right broker

To buy stocks, you’ll need to sign up with a reputable brokerage platform. 

Our recommended platform for sports stocks is eToro, a brokerage that offers:

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • Charting tools;
  • The option to purchase fractional shares.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 3: Fund your account

Once you’ve chosen a broker and opened an account, the next step is to fund it. Here’s how you can do that:

  • Link your bank account: You can transfer money directly from your bank account;
  • Wire transfer: Some brokers allow wire transfers, which are quicker but might incur fees;
  • Check deposit: If you prefer, you can mail a check to deposit funds into your account.

Step 4: Place your order

With your account funded, you can start trading. To do so, simply:

  1. Log in to your brokerage account;
  2. Use the search bar to find your desired stock (e.g., type DIS for Disney);
  3. Enter the number of shares you want to buy or specify the dollar amount you wish to invest;
  4. Select order type (i.e., market, limit, stop-loss, etc.);
  5. Submit the trade.

Features card: Each order type suites a different trading strategy:

  • Market order lets you buy the stock at the current market price;
  • Limit order lets you specify the price at which you want to buy the stock;
  • Stop-loss order instructs the broker to sell the stock if it falls to a predetermined price.

Pros and cons of investing in sports media companies

Pros

Pros

  • Solid market: Sports media coverage enjoys a strong audience;
  • Brand loyalty: Strong, recognizable brands with loyal fan bases can offer steady returns;
  • Sponsorship deals: Sports media companies can profit from sponsorship deals.
Cons

Cons

  • Dependency on sports events: The success of sports media companies is closely tied to the popularity and availability of sports leagues and events;
  • Competition: The space is highly competitive, with new players and platforms constantly emerging;
  • Market volatility: Media companies can be affected by broader market trends and need to keep up with the technology to survive.

Common investing mistakes

When buying stocks, avoiding common investing mistakes is crucial. Some of them include:

  • Emotional investing: Letting emotions drive your investment decisions often results in suboptimal outcomes, as opposed to relying on careful analysis;
  • Neglecting diversification: If you don’t diversify your portfolio, you expose yourself to higher risk. Balancing investments across various sectors and asset classes can help mitigate this;
  • Chasing fads: Following the latest investment craze without fully understanding the underlying fundamentals can be dangerous;
  • Overlooking costs: Failing to account for transaction fees and other expenses can significantly reduce your overall returns.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Barstool stock

What is Barstool Sports?

Barstool Sports is a multimedia company known for its sports, pop culture, and lifestyle content.

What is Barstool Sports’ stock symbol?

Barstool Sports doesn’t have a stock ticker as it is a private company.

How to buy Barstool Sports stock?

You cannot invest directly in Barstool Sports, as it’s not publicly traded.

Is Barstool Sports publicly traded?

No, Barstool Sports is not on the stock market.

Does Barstool Sports have a stock?

No, Barstool Sports does not have a stock.

Who owns Barstool Sports?

Barstool Sports is owned by Dave Portnoy.

Does Dave Portnoy still own Barstool Sports?

Yes, Dave Portnoy still owns Barstool Sports

What stocks does Dave Portnoy own?

In January 2024, Portnoy owned stocks including Tesla (NASDAQ: TSLA), Shopify (TSX, NYSE: SHOP), Nike (NYSE: NKE), Snowflake (NYSE: SNOW), and Thermo Fisher Scientific (NYSE: TMO).

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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