Summary: LEGO is a privately held company, so its stock is not available for direct purchase to retail investors. Consequently, investors looking to invest in the toy industry will have to explore some alternatives listed on the stock exchange and available for purchase on investment platforms such as eToro.
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About LEGO
LEGO is a Danish company known for plastic construction toys. The company was founded in 1932 by Ole Kirk Christiansen and initially produced wooden toys before switching to the modern LEGO brick design we know today. Additionally, the company has established several amusement parks called LEGOland and manages various retail outlets.
How to buy LEGO stock: Step-by-step
LEGO’s strong brand presence and financial performance attract a lot of investors to consider purchasing LEGO stock. However, LEGO has still not undergone an initial public offering (IPO).
Nonetheless, there are numerous other avenues for investing in the toy industry, for example:
- Mattel (NASDAQ: MAT): Mattel is a globally renowned toy developer, boasting ownership of iconic doll brands such as Barbie, American Girl, and Polly Pocket, alongside other popular brands like Fisher-Price, Hot Wheels, and Thomas & Friends;
- Hasbro (NASDAQ: HAS): Hasbro is another major player in the toy industry, producing a wide range of toys and board games and deriving additional revenue from television shows based on its brands, including Power Rangers, Transformers, My Little Pony, and G.I. Joe;
- Disney (NYSE: DIS): While best known for its movies, TV shows, and amusement parks, Disney also makes toys and various kinds of merchandise based on its popular brands.
To invest in any of the LEGO alternatives on our list, simply:
- Find a broker: Find a brokerage platform that lists the toy stock you wish to buy;
- Register and fund your account;
- Place a trade: Find the desired stock on the broker’s platform and place a trade;
- Monitor your investment.
Step 1: Find a broker
To start investing, you need to find a broker that lists your desired shares.
Our go-to brokerage for toy stocks is eToro, a leading trading platform with millions of active users and investing features such as:
- Commission-free stock and ETF trading;
- Over 2,000 stocks from 17 different exchanges;
- Fractional shares;
- Charting tools;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Step 2: Fund your account
Once you’ve found a brokerage, you can create a trading account. The registration is typically a simple process of following instructions provided by the broker, but you often have to provide a valid ID document for identity verification.
Next, you can add funds to your account by transferring money to it from your bank account. Depending on the platform, available funding methods may include:
- Bank transfers;
- Credit/debit cards;
- e-wallets;
- Third-party payment systems like PayPal.
Step 3: Place a trade
Finally, you can buy LEGO stock alternatives by following these simple steps:
- Log in on your broker’s trading platform;
- Find the shares you wish to invest in;
- Specify the number of shares you wish to buy (or the dollar amount you wish to invest);
- Select order type (i.e., market, limit, stop-loss, etc.);
- Review all the details again;
- Execute the trade.
Step 4: Monitor your investment
After completing your trades, it’s crucial to actively monitor your investment, utilizing charts and market analysis tools provided by your brokerage platform to track stock price movements and stay updated on the status of your portfolio.
Additionally, consider seeking advice from experienced investors through social media or utilizing copy trading features from your brokerage, allowing you to replicate successful trading strategies and navigate the market effectively, especially if you lack experience.
Pros and cons of investing in toy stocks
Pros
- Seasonality: Toy companies see a lot of profits around the holidays, meaning forecasting can be easy;
- Brand power: Major toy companies often have strong brand recognition, which can lead to loyal customers and repeat purchases;
- Diversification: Toy stocks can provide broad exposure to multiple consumer sectors simultaneously.
Cons
- Trends and fads: A large portion of the toy industry depends on trends and fads, which can be unpredictable and short-lived;
- Long-term volatility: The very factors that make stocks from top toy brands attractive seasonal investments also pose a slight risk for long-term investors;
- Unique supply chain challenges: Toys are often manufactured abroad, so issues such as import/export regulations and supply chain disruptions can impact the company’s operations.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy LEGO stock
Does LEGO have a stock?
No, LEGO does not have a stock.
Is LEGO a NASDAQ or NYSE stock?
LEGO is not listed on any stock exchange.
Is LEGO private or public?
LEGO is still a privately held company.
How can I invest in LEGO stock?
LEGO is not listed on any stock exchange, so investing in it is not possible for retail investors.
What is LEGO’s stock symbol?
LEGO does not have its own stock symbol.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
