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How to Buy OkCupid Stock [2024]

How to Buy OkCupid Stock
Nemanja Curcic

Summary: Unfortunately, you cannot buy OkCupid stock as it is not a publicly traded company. However, you can still invest in its parent company by buying Match Group stock and thus gain secondary exposure to OkCupid’s performance. The best way to do this is to enlist the services of a reputable online brokerage like eToro.

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About OkCupid

OkCupid is a prominent global online dating and social networking platform founded in 2004 and based in the US. OkCupid provides online dating, friendship, and social networking options to registered members. Anyone can register for free, and the platform features a compatibility-based matching system that compares user-generated profiles with answers to multiple-choice questions.

How to Buy OkCupid Stock: Homepage screenshot.
OkCupid homepage screenshot. Source: okcupid.com

OkCupid enables a wide selection of gender and orientation options to foster inclusivity. The platform’s primary mode of communication is through messaging, allowing connecting with potential matches and messaging free of charge. Rather than physical looks only, OkCupid highlights personality traits and interests to suggest connections. Since it was founded, the platform has earned a reputation for a user-friendly interface, embracing diversity, and providing various types of relationships for its members.

In February 2011, Match Group acquired OkCupid, which became its first free, ad-based service.

As it is a product of Match Group, you cannot buy OkCupid stock directly. However, you can still buy shares in Match Group (NASDAQ: MTCH) and gain indirect exposure to OkCupid.

How to buy OkCupid stock: step-by-step

Instead of buying OkCupid shares, the alternative way for investors to gain exposure to OkCupid’s performance is through its parent company, Match Group, and its stock, MTCH. 

You can buy MTCH stock in the following five-step process:

Step 1: Choose a broker

To be able to buy stock, you must first gain entry into the stock market. The most effective way to access a stock exchange and buy Match Group stock is via an online brokerage. 

To securely buy Match Group stock (MTCH), we recommend the following:

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  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

What you should look for in a brokerage platform largely depends on your taste and investing goals. Still, certain aspects of an investing service remain relevant regardless of your preferences. Consider the following factors when you decide:

  • Range of offerings: Apart from the Match Group shares, check for other assets like different commodities, various stocks, forex, and derivative assets like options, CFDs, and futures. Having them available from the start will be helpful once you decide to diversify your portfolio;
  • Cost: The brokerage industry’s standard is no-minimum accounts and 0% commission fees for stocks and ETFs. Do not take less favorable terms;
  • Regulation and security: Your selected platform has to adhere to the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) regulations. Check for features like two-factor authentication (2FA) policy and similar security measures; 
  • Fractional stock trading: Platforms that enable fractional stock trading allow you to buy stocks by the dollar amount, which suits those with limited capital or traders seeking to pursue the dollar-cost averaging approach.

Step 2: Open and fund your account

Once you make your choice of brokerage, proceed to register and verify your newly-created account. You should get an email with the proper instructions within a minute of registering. 

When you conclude the verification process, the next step is to transfer funds to your account, which you will need to buy MTCH stock. The most widespread payment options include a bank transfer, debit or credit card, and an intermediary transaction service such as PayPal (PYPL).

Step 3: Decide how much you want to invest in OkCupid stock

Deciding on the correct amount of money to buy Match Group shares is crucial to your investment. You must consider the limits of your budget, as going over can cause a disaster if the investment fails to fulfill its goals.

Make sure you have an answer to these two questions:

  • Will my living standards fall if this investment fails?
  • Do I have an emergency fund to cover at least three months of daily costs and no remaining outstanding high-interest debt?


Also, the right amount of cash depends on your investing approach, risk tolerance, and the projected timeline of your investment.

Step 4: Place your order and buy MTCH stock

The next step is to place an order and purchase MTCH shares. Do the following steps: 

  • Step 1: Log into your account and navigate toward the company’s ticker symbol MTCH;
  • Step 2: Input the amount of money or the number of Match Group shares you want to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Step 5: Monitor and manage your investment

Your investment will require continuous monitoring and managing in order to deliver successful results, so the last step of the investing process lasts for as long as you hold onto the stock. 

Furthermore, make sure to keep up-to-date about the online dating industry, OkCupid’s financial performance, and press releases and media coverage about the dating app. Since you are investing in Match Group as a whole, consider the performance of its other products, like Tinder, Bumble, Match.com, Hinge, and Plenty of Fish.

MTCH stock price today

Pros and cons of investing in Match Group

Pros

Pros

  • Diverse portfolio: Match Group, the world’s largest online dating company, owns a portfolio of popular dating apps, such as Tinder, Match.com, OkCupid, and more. This diversification can mitigate the risks of relying on a few or just a single product or service; 
  • Solid user base: The company’s apps have millions of users worldwide, providing a broad customer base and enviable growth potential;
  • Subscription revenue: Many of Match Group’s platforms provide premium subscription services, creating a reliable source of recurring income. In fact, the company has been experimenting recently with additional monetization approaches, highlighting readiness for further subscription modes;
  • Market leader: Match Group is a dominant presence in the online dating sector, which has shown resilience in economic downturns and witnessed continuous growth over time.
Cons

Cons

  • Competition: As with many other software-related industries, the company is relevant if it is innovative and delivers something new. There is a significant risk of an emerging creative player taking over the dominant role in the market;
  • Regulatory challenges: The online dating industry is subject to regulatory scrutiny in various countries, causing potential changes in business practices and compliance costs;
  • Evolving preferences: User preferences in dating platforms can shift rapidly, impacting the popularity and success of individual apps like OkCupid;
  • Security and privacy issues: Dating apps handle private and sensitive user data, making them potential targets for hackers and privacy issues, which can harm Match Group’s reputation.

Common mistakes to avoid when buying OkCupid stock

Make sure to avoid these common investing mistakes:

  • Lack of research: Research the company and stock in detail, along with the market state of the related industries, before investing;
  • Lack of strategy: Set your goals before you spend any money;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy OkCupid stock

How do I buy OkCupid stock?

You cannot buy OkCupid shares directly, as Match Group owns it as its product. Instead, you have to invest in its parent company.

How can I invest in Match Group?

You can buy Match Group stock using a regulated online brokerage like eToro

Should I invest in OkCupid?

The answer depends on the current dating app sector trends, your investing objectives, and personal preferences. As you are investing in Match Group, you should check the performance of its other products as well.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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