How to Buy Roku Stock [2024] | Step-by-Step

Summary: Roku (NASDAQ: ROKU) is a publicly-traded company that provides digital media players and streaming services, offering users access to a diverse range of content on their televisions over the internet. The most convenient way to buy Roku stock is through a reputable brokerage platform like eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Roku Inc

Roku Inc. is a leading American company specializing in digital media players, offering a variety of streaming devices and services that enable users to access a wide range of content over the internet on their televisions. Founded in 2002, Roku has grown to become a prominent player in the streaming industry, with millions of active accounts and a diverse selection of channels and content options.

If you’re looking for an alternative streaming service investment option, feel free to check out our How to Buy Netflix Stock guide.

Roku IPO

Roku went public in September 2017, making its debut on the NASDAQ stock exchange under the ticker symbol ROKU. Its IPO marked a significant milestone for the company, attracting investor interest and contributing to its growth trajectory in the following years.

How to buy Roku stock: Step-by-step

Investing in Roku stock involves a few straightforward steps. Whether you’re a seasoned investor or new to the world of stock trading, here’s a step-by-step guide to help you navigate the process:

Step 1: Choose the right broker

The first step in buying Roku stock is selecting a reputable brokerage platform that meets your needs. A brokerage account serves as your gateway to the stock market, allowing you to buy and sell securities such as stocks. In this case, our go-to broker for buying Roku stock is eToro—a popular platform with a host of solid features like:

• Commission-free stock trading;
• Access to over 2,000 stocks from 17 different exchanges;
• The option to purchase fractional shares;
• Charting tools;
• A user-friendly platform that simplifies the trading experience.

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Fund your account

Once you’ve chosen a brokerage platform, you’ll need to fund your account to purchase Roku stock. Most brokers offer various funding options, including bank transfers, wire transfers, debit card transactions, and electronic funds transfers (EFTs).

To deposit funds into your account securely, simply follow the instructions provided by your chosen broker. Make sure to consider any potential fees or processing times associated with different funding methods. Once your account is funded, you’ll be ready to proceed with placing your order.

Step 3: Place your order

With your brokerage account funded, you can place your order to buy Roku stock. So, navigate to the trading section of your broker’s platform and search for Roku’s ticker symbol, ROKU. You’ll typically have the option to place different types of orders, including market orders, limit orders, and stop orders.

Select the type of order that best suits your investment strategy and enter the quantity of Roku shares you wish to purchase. Finally, review and confirm your order before submitting it for execution.

Roku stock price today

Is Roku stock a buy, sell, or hold?

To decide whether to buy, sell, or hold Roku stock, you can utilize the technical analysis widget provided by TradingView. It offers a dynamic overview of Roku’s performance, incorporating diverse technical indicators such as moving averages and oscillators to provide a real-time snapshot of its current trends and potential future trajectory.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.

Pros and cons of buying Roku stock

Pros

• Growth potential: Roku operates in a rapidly expanding industry, with increasing demand for streaming services and digital entertainment;
• Diverse revenue streams: In addition to hardware sales, Roku generates revenue through advertising, content distribution, and licensing agreements;
• Market leadership: Roku is a dominant player in the streaming device market, with a large and loyal user base.

Cons

• Competition: Roku faces competition from other streaming platforms, tech giants, and traditional media companies vying for market share;
• Dependence on partnerships: Roku’s success is partly reliant on its relationships with content providers and advertisers, which could be subject to change;
• Volatility: Like any publicly traded stock, Roku’s share price can experience significant fluctuations due to market conditions, industry trends, and company-specific factors.

Common investing mistakes when buying stocks

Failing to research and understand the company, its industry, and its competitive positioning can lead to uninformed investment decisions, and it’s one of the most common investing mistakes that you can make. Nevertheless, it’s not the only one, so you should also be wary of the following pitfalls:

• Overlooking risks: Ignoring potential risks and blindly chasing high returns can result in losses and disappointment;

• Emotional investing: Letting emotions such as fear and greed dictate your investment decisions can lead to impulsive actions and poor outcomes;

• Neglecting diversification: Concentrating your portfolio on a single stock or asset class increases your risk exposure. Diversify your investments to mitigate risk and enhance long-term returns.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Roku stock

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD