Summary: Strategy (formerly MicroStrategy Incorporated) is a publicly traded enterprise analytics and mobility software company. In this guide, you will learn how to buy Strategy stock using an online investment platform such as eToro.
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About Strategy
Strategy (NASDAQ: MSTR) is an enterprise analytics and mobility software company. Strategy provides software solutions that help businesses analyze data to make better business decisions. The company has also gained attention for its involvement with Bitcoin (BTC), making it an attractive stock for those interested in both technology and cryptocurrency.
As part of the rebrand from MicroStrategy to Strategy, the company started increasingly incorporating artificial intelligence (AI).
How to buy Strategy stock: Step-by-step
Strategy went public in 1998, trading on the NASDAQ under the ticker MSTR.
To purchase Strategy stock, follow these steps:
- Find a broker: Find a brokerage platform that lists MSTR stock;
- Research the company;
- Register and fund your account;
- Place a trade: Find MSTR stock on the broker’s platform and place a trade;
- Monitor your investment.
Step 1: Find a broker
To start investing, you need to find a trusted broker that lists Strategy stock. It’s important to compare various online brokers to find one that suits your needs and investment strategy. For starters, consider these factors:
- Fees: Look for a platform that offers commission-free trading to maximize your returns;
- Account Minimums: Some brokers require a minimum deposit to open an account. Keep this in mind when considering your investment budget;
- Account Options: Cash accounts allow you to invest only the money you have, while margin accounts let you borrow money to invest;
- Customer Support: Choose brokers that provide educational resources, market news, and responsive customer support.
Our recommended broker for investing in Strategy is eToro, a platform with millions of active users that offers:
- Commission-free stock and ETF trading;
- Over 2,000 stocks from 17 different exchanges;
- Fractional shares;
- Charting tools;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
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Invest in stocks, ETFs, options and crypto
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Copy top-performing crypto-traders in real time, automatically.
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0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
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eToro USA is registered with FINRA for securities trading.
Step 2: Research the company
To buy Strategy stock successfully and ensure profit, you will have to research the company to evaluate its stock performance, which involves two main types of analysis:
- Fundamental analysis, to assess the company’s intrinsic value by examining its performance;
- Technical analysis, to analyze the stock’s historical performance and use chart patterns to forecast future price movements.
Step 3: Fund your account
After selecting a brokerage, you open an account. This typically involves following simple instructions provided by the broker, as well as providing personal information and verifying your identity with a valid ID document. You can deposit funds using various methods, such as:
- Bank transfers;
- Credit/debit cards;
- E-wallets;
- Third-party payment systems like PayPal.
Step 4: Place a trade
With your account funded, you can buy Strategy stock by following these steps:
- Log in to your broker’s trading platform;
- Search for Strategy stock using its ticker symbol, MSTR;
- Enter the number of shares you want to purchase or the dollar amount you wish to invest;
- Choose the type of order you want to place (i.e., market, limit, stop-loss, etc.);
- Review the details of your order;
- Execute the trade.
Different orders can summarized as follows:
- Market order serves an instruction to the broker to buy the stock at its current market price;
- Limit order allows traders to set a specific price at which to buy or sell a stock in the future;
- Stop-loss order instructs the broker to sell the stock when its price reaches a predetermined level.
Step 5: Monitor your investment
Regularly monitoring your investment’s performance is crucial to being a successful investor. That involves examining Strategy’s financial statements, quarterly earnings reports, and press releases. Additionally, keep track of:
- Financial metrics like revenue, net income, and market share;
- Trends within the enterprise analytics and software industry, as well as competitor activity;
- Overall economic conditions that might influence the technology and cryptocurrency sectors.
By staying informed, you can make well-educated decisions about whether to hold, buy more, or sell your shares.
Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.
MSTR stock price today
Pros and cons of buying Strategy stock
Pros
- Leadership in analytics:MicroStrategy is a leading provider of enterprise analytics software;
- Bitcoin: MicroStrategy’s investments in Bitcoin offer exposure to the cryptocurrency market;
- Innovation: Continuous development of advanced analytics and mobility solutions.
Cons
- Market volatility: MSTR stock can be volatile, partly due to its Bitcoin holdings;
- Regulatory risks: Potential changes in cryptocurrency regulations could impact the some of the company’s investments;
- Competition: The enterprise software market is highly competitive;
- No dividends: Microstrategy does not pay a dividend.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy Strategy stock
Does Strategy have a stock?
Yes, Strategy is publicly traded on the NASDAQ under the ticker symbol MSTR.
How to buy Strategy stock?
To buy Strategy stock, you can open a trading account with a brokerage platform such as eToro.
What is the Strategy stock symbol?
The Strategy stock symbol is MSTR.
Is Strategy private or public?
Strategy is a public company.
How can I buy Strategy stock?
You can buy Strategy stock through an online brokerage platform like eToro.
Where to buy Strategy stock?
You can buy Strategy stock on online investment platforms such as eToro.
Does Strategy pay dividends?
No, Strategy does not pay dividends.
Who owns Strategy?
Strategy is owned by various shareholders since it is a publicly traded company.
Who is the largest shareholder of Strategy?
Michael Saylor is the largest shareholder of Strategy.
How much is Strategy worth?
Strategy is worth around $70 billion as of 2025.
Is Strategy a good stock to buy?
Strategy can be a good stock to buy if you wish to invest in enterprise analytics and gain some exposure to the crypto market to boot, but it all depends on your investment goals and strategies.
Highly Rated Stock Trading & Investing Platform
-
Invest in stocks, ETFs, options and crypto
-
Copy top-performing crypto-traders in real time, automatically.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
eToro USA is registered with FINRA for securities trading.
