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How to Buy Under Armour Stock [2024] | Step-by-Step

how to buy under armour stock
Marko Marjanovic

Summary: Under Armour is an American sportsware and footwear company. In this guide, you will learn how to buy Under Armour stock through an online investment platform such as eToro.

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  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Under Armour

how to buy under armour stock
Under Armour homepage. Source: underarmour.com

Under Armour (NYSE: UA) is an American sports apparel and accessories brand headquartered in Baltimore, Maryland. Initially gaining recognition for its moisture-wicking compression shirts, the company has since expanded its product line to include a wide range of athletic apparel, footwear, and accessories.

How to buy Under Armour stock: Step-by-step

Under Armour went public in 2005 and is urrently listed on the New York Stock Exchange (NYSE): It has two ticker symbols: UA (Class C) and UAA (Class A).

To buy Under armour stock, you can follow our step-by-step guide below:

  1. Find a broker: Find a brokerage platform that lists UA shares;
  2. Register and fund your account;
  3. Place a trade: Find the desired stock on the broker’s platform and place a trade;
  4. Monitor your investment.

Step 1: Choose the right broker

Before purchasing Under Armour stock, it’s essential to select a brokerage platform to facilitate your trades. With numerous options ranging from traditional firms to online platforms, prioritize brokers offering competitive trading fees, user-friendly interfaces, and stock accessibility. 

For a streamlined experience, we recommend eToro. With over 30 million registered accounts globally, eToro provides a plethora of investing features tailored to investor needs, such as.

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • The option to purchase fractional shares;
  • Charting tools;
  • A user-friendly platform that simplifies the trading experience. 

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Fund your account

Once you’ve opened an account, the subsequent step involves funding it. The majority of brokerage platforms offer multiple deposit options such as bank transfers, credit cards, and other payment methods. 

Step 3: Place your order

Finally, you can buy Under Armour stock by following these simple steps:

  • Log in on your broker’s trading platform;
  • Find the UA/UAA stock;
  • Specify the number of shares you wish to buy (or the dollar amount you wish to invest);
  • Select order type (i.e., market, limit, stop-loss, etc.);
  • Review all the details again;
  • Execute the trade.

Step 4: Monitor your investment

After executing your trades, it’s vital to closely monitor the performance of your portfolio. 

For starters, utilize the charts and market analysis tools provided by your brokerage platform to track the stock’s price movements and stay informed about any impactful news or events.

Additionally, consider setting up notifications for significant market shifts and seek insights from seasoned investors regarding the stock. 

In short, remain flexible in your trading strategy, ready to adjust and seize potentially more profitable opportunities, thus improving your chances of long-term success. 

To better understand whether to buy, sell, or hold Under Armour stock, you can rely on technical analysis data provided by platforms such as TradingView, showing a dynamic overview of UA stock performance, using diverse technical indicators.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.


Under Armour stock price today

Common mistakes when buying Under Armour stock

It’s paramount that you try and avoid some common investing mistakes to make sure your investment is as profitable as possible. For example, you should be wary of:

  • Overlooking risks: Always consider the risks associated with investing in a particular company, such as stock volatility, competition, and so on;
  • Not diversifying: Investing in a single stock is risky;
  • Emotional trading: Making investment decisions based on emotions can lead to poor outcomes in the long run.

Pros and cons of buying Under Armour stock

Pros

Pros

  • Brand recognition: Under Armour is a recognizable brand in the sports apparel industry;
  • Sponsorships: Partnerships with high-profile athletes and sports teams can lead to increased profits.
Cons

Cons

  • Competition: Under Armour faces competition from companies such as Nike, adidas, and other major players in the industry;
  • Debt: Under Armour has a relatively high debt-to-equity ratio;
  • Rought past year: UA shares were down 25% in 2023;
  • No dividends: The company does not pay dividends.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Under Armour stock

What is Under Armour’s stock symbol?

Under Armour is listed on the New York Stock Exchange (NYSE) under the stock symbol UA.

Does Under Armour pay dividends?

No, Under Armour does not currently pay dividends.

Where to buy Under Armour stock?

You can buy Under Armour stock on online investment platforms such as eToro.

What is the difference between UA and UAA stock?

UA and UAA tickers refer to Class C and Class A Under Armour stock respectively.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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