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How to Buy Upstart Holdings Stock | Invest in UPST

How to Buy Upstart Holdings Stock | Invest in UPST
Diana Paluteder

Summary: Upstart Holdings, the AI-driven fintech company shaking up the traditional lending landscape, is publicly listed on the NASDAQ exchange under UPST, which means you can easily buy Upstart Holdings stock on trading platforms like eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Upstart Holdings 

How to Buy Upstart Holdings Stock: homepage screenshot.
Upstart’s homepage. Source: Upstart.com

Upstart Holdings Inc (NASDAQ: UPST) is an American artificial intelligence-powered lending platform that collaborates with banks and credit unions to offer various consumer loans. 

What makes Upstart unique is its use of non-traditional variables, such as education (colleges attended, area of study, GPA, or other standardized test scores) and job history, to evaluate the borrower’s loan eligibility and set interest rates. This approach is designed to make credit more accessible to people who might not have a strong credit history but are still likely to be able to pay back a loan based on other aspects of their life and behavior.

Upstart was founded by Dave Girouard, Anna Counselman, and Paul Gu in 2012. Girouard, the CEO, was previously an executive at Google (NASDAQ: GOOG/GOOGL). The company went public through an initial public offering (IPO) in December 2020.

Upstart Holdings is listed on the NASDAQ exchange under the stock symbol UPST and is a constituent of the Russell 2000 index. 

How to buy Upstart Holdings stock? Step-by-step process

To buy Upstart Holdings stock, follow these four simple steps. 

Step 1: Choose a broker

When assessing brokers, on top of making sure they offer access to NASDAQ and UPST, take into account the following five factors:

  • Fees and commissions: Ensure they offer affordable and competitive rates;
  • Security: The platform should have strong cybersecurity measures to protect your data and funds;
  • Regulatory compliance: The broker should be regulated by a reputable financial authority.
  • Deposit and withdrawal options: Make sure their deposit and withdrawal methods suit you and are inexpensive;
  • Research tools: Access to market data, news, and analysis can be helpful. 

To quickly and safely buy Unpstart Holdings stock, we recommend using eToro, which is fully regulated and offers the following:

  • Commission-free stock and ETF trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Register and fund your account

You’ll need to provide some basic personal information to create your account, including your name, address, phone number, email, and a form of identification for verification purposes in line with financial regulations. 

Once registered, you can then fund your account. The funding process varies by broker but typically involves transferring money from your bank account to your brokerage account and can be done by bank transfers, debit or credit card transactions, or a third-party payment service such as PayPal (PYPL). 

Once the funds are transferred, they are available in your brokerage account, and you’re ready to start investing.

Step 3: Place your order and buy Upstart Holdings stock (UPST)

Now that your account is funded, you can place an order. To do so, follow these steps:

  • Search for UPST: Search for Upstart Holdings using its ticker symbol, UPST;
  • Select order type: Choose between a market order (buy or sell immediately at the best available price) or a limit order (buy or sell at a specific price or better);
  • Specify quantity: Decide the number of shares or dollar amount of UPST you want to buy;
  • Review and submit: Before submitting the order, review all details to ensure they’re correct. Once you’re satisfied, submit the order to your broker for execution.

Step 4: Monitor your investment

Regularly reviewing your investment strategy and making adjustments as necessary based on changes in your financial situation, risk tolerance, or market conditions is essential. Remember, constant vigilance should be balanced with patience, as investments often require time to yield returns.

Upstart Holdings stock price today

Pros and cons of buying Upstart Holdings stock

Pros

Pros

  • Innovation: Upstart’s AI-driven platform disrupts the traditional loan approval process, potentially capturing a significant market share;
  • Growth potential: As a relatively new company in a large market, Upstart has significant growth potential;
  • Expanding product line: Upstart’s expansion into different types of lending products increases its potential market.
Cons

Cons

  • Competition: The lending industry is highly competitive, with many well-established players.
  • Reliance on AI: While AI can streamline processes, it also introduces risks, including regulatory and ethical challenges and the potential for technical errors or failures;
  • Lack of diversification: Investing in a single company leaves your investment vulnerable to company-specific and industry-specific risks, potentially leading to more volatile returns and a greater chance of loss. Consider adding diversification by investing in ETFs, whether ones that follow the broader market or ones that specifically target the AI industry. 

In conclusion 

In short, to buy Upstart Holdings stock, follow these five steps:

  1. Select a broker;
  2. Sign up and deposit funds;
  3. Buy Upstart Holdings stock;
  4. Periodically monitor your position in UPST.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about how to buy Upstart Holdings stock

How to buy Upstart Holdings stock?

To buy Upstart Holdings stock, you need to register an account with an online stockbroker. Once your account is set up, search for UPST, decide on the amount, and specify how the trade should be executed.

How do I sell my Upstart Holdings stock?

To sell your Upstart Holdings stock, log on to your brokerage account, navigate to the stock’s detail page, enter the number of shares or dollar amount you want to unload, and tap sell.

Where can I buy Upstart Holdings stock?

You can buy Upstart Holdings stock through an online broker like eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

 

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