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How to Buy Verano Stock [2024] | Step-by-step

How to Buy Verano stock
Nemanja Curcic

Summary: Verano is one of the leading U.S. cannabis companies based on market span, historical revenue, and brand presence. This guide will show investors how to buy Verano stock using a reliable third-party investing service like Interactive Brokers.

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  • Highly trusted multi-asset broker with clients in over 200 countries

  • Trade on 150 markets globally from a single platform (stocks, ETFs, futures, currencies, crypto & more)

  • Low commissions starting at $0 with no platform fees or account minimums

  • Easily fund your account and trade assets in 26 currencies

  • IBKR pays up to 4.58% interest on cash balances of $10k or more

Up to 4.58% interest on balance*

About Verano

Verano Holdings Corp. (CSE: VRNO, OTC: VRNOF) is among the forefront cannabis companies in the U.S., available across 13 states with 14 production facilities and over one million square feet of cultivation capacity. 

Verano is a vertically integrated cannabis consumer product manufacturer and distributor. The company has devoted itself to spreading awareness of the positive qualities and further exploration of the cannabis plant. It has built a reputation for superior quality products in medical and adult markets with brands such as Zen Leaf and MÜV.

How to Buy Verano Stock: homepage screenshot.
Verano homepage screenshot. Source: verano.com

Founded in 2014, the company has formed a portfolio of 160+ organic, proprietary strains of cannabis. Furthermore, Verano dedicates significant resources and effort to social justice causes, including LGBTQ+ integration and financial aid to inmates serving time for cannabis-related offenses. 

Verano trades on the Canadian Securities Exchange (CSE) under the ticker VRNO and the OTCQX market under the ticker VRNOF.

For additional investing opportunities in the cannabis industry, consider the following articles:

Best Marijuana Penny Stocks;
Weed Stocks That Pay Dividends;
Best Weed ETFs.

How to buy Verano stock: step-by-step

With the help of a reputable online brokerage, you can buy Verano stock within minutes. Go through the following steps to invest in this cannabis company:

Step 1: Choose a broker

To buy Verano stock, you must secure access to the stock market by using a third-party investing platform. The most straightforward way is via an online brokerage.

To securely buy Verano stock, we recommend you consider Interactive Brokers:

  • Commission-free stock and ETF trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Best Platform for Worldwide Stock Trading & Investing

  • Highly trusted multi-asset broker with clients in over 200 countries

  • Trade on 150 markets globally from a single platform (stocks, ETFs, futures, currencies, crypto & more)

  • Low commissions starting at $0 with no platform fees or account minimums

  • Easily fund your account and trade assets in 26 currencies

  • IBKR pays up to 4.58% interest on cash balances of $10k or more

Up to 4.58% interest on balance*

Step 2: Open and fund your account

Once you conclude your selection, you should proceed to create and verify your new account. Immediately upon registration, the platform should email you precise instructions on how to do this.

After you complete account verification, you need to deposit funds into your account to prepare to buy Verano stock. The usual funding methods include bank transfers, debit or credit cards, and transaction services like PayPal.

Step 3: Decide how much you want to spend on buying Verano stock

Designating your budget limitations before buying Verano stock is a prerequisite for a successful investment. Going over your budget could produce a catastrophic financial outcome due to a spiraling debt. To secure a stable and safe investment, make sure you have done the following:

  • Paid off all high-interest debt, such as credit cards and personal loans;
  • Created an emergency fund that covers at least three months of daily life expenses.

Remember

Never invest what you cannot afford to lose.

Step 4: Place your order and buy Verano stock

The next step is placing an order and purchasing Verano shares. Go through the following: 

  • Step 1: Log into your account and find Verano’s ticker symbol (either VRNO or VRNOF);
  • Step 2: Type in the amount or the number of Verano shares you wish to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Step 5: Monitor and manage your investment

Investing in individual stocks takes efforts to monitor and manage your portfolio regularly. For better odds of a positive investing outcome, you should also observe the ongoing market trends and frequently update your information on Verano and the overall state of cannabis production. 

Remember

Keeping up-to-date with relevant information increases the success rate of your investment.

Verano stock price today

Pros and cons of buying Verano stock

Pros

Pros

  • Growing industry: The cannabis industry is growing fast, with increasing legalization rates and social acceptance for medical and recreational use of plant-based products. This trend could drive higher revenues for cannabis companies like Verano;
  • Medical and recreational exposure: Verano operates with both medical and recreational cannabis markets, giving it access to a wide customer base;
  • Diversification: Investing in the cannabis sector provides diversification opportunities for a portfolio, as it represents a different market segment compared to the more traditional industries;
  • Innovation: Verano invests in research and development of new products, which can potentially give them an edge over the competition;
  • Warming attitudes: As societal attitudes toward cannabis warm up, leading to increased acceptance, there could be a greater demand for cannabis-related products.
Cons

Cons

  • Legalization challenges: While the cannabis industry is expanding, cannabis-based goods are not legal everywhere. Therefore, companies like Verano could face challenges expanding into new markets due to legal restrictions;
  • Regulatory risks: The cannabis industry is subject to regulatory uncertainty, with shifting laws and regulations at both the state and federal levels. The volatility could impact the business operations and profitability of companies like Verano;
  • Limited banking: As cannabis is still illegal at the federal level in the United States, many cannabis companies face challenges accessing traditional banking services, which can impact their financial operations;
  • Market volatility: Stocks in the cannabis sector, including VRNO, can be highly volatile. Investors should be ready for heavy price fluctuations;
  • Competition: The cannabis market is highly competitive, with new entrants, changing consumer preferences, and evolving industry dynamics.

For additional investment opportunities in the medical industry, check out the following guides:

You may also want to explore some big players in the pharmaceutical industry, including:

Common mistakes to avoid when buying Verano stock

Make sure to avoid these common investing mistakes:

  • Lack of research: Research Verano and its stock in detail, along with the market state of the cannabis sector, before investing;
  • Lack of strategy: Set your goals before you spend any money;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Verano stock

What's Verano Holdings' stock symbol?

Verano trades on the CSE under the ticker VRNO and the OTCQX under the ticker VRNOF.

How do I buy Verano stock?

You can obtain shares in Verano by accessing the stock exchange with an online brokerage like Interactive Brokers.

Where can I buy Verano stock online?

You can buy Verano stock online from the stock exchanges that list it. In order to access major stock exchanges, you need to employ a third-party investing service like Interactive Brokers

Does Verano stock pay dividends?

Unfortunately, Verano stock does not pay dividends.

Are there any restrictions on buying Verano stock?

In general, there are no specific restrictions on investing in Verano. However, make sure to comply with your broker’s requirements and ensure that you meet any legal and regulatory obligations imposed by the relevant financial authorities.

Is Verano a good stock to buy?

The answer depends on a couple of factors, including the state of the cannabis market and the company’s financial health. Make sure to do your own research to maximize the success chance of your investment. 

What is the name of Zen Leaf stock?

Zen Leaf is a Verano Holdings brand, so its stock trades under the tickers VRNO. 

Best Platform for Worldwide Stock Trading & Investing

  • Highly trusted multi-asset broker with clients in over 200 countries

  • Trade on 150 markets globally from a single platform (stocks, ETFs, futures, currencies, crypto & more)

  • Low commissions starting at $0 with no platform fees or account minimums

  • Easily fund your account and trade assets in 26 currencies

  • IBKR pays up to 4.58% interest on cash balances of $10k or more

Up to 4.58% interest on balance*

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