The filing with the United States Patent and Trademark Office (USPTO) on December 14 was revealed in a tweet from NFT and metaverse licensed trademark attorney Michael Kondoudis in a tweet on December 19.
According to information by Mr. Kondoudis, the trademark filings for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” the filings will include licenses for digital currency, NFTs, retail stores for virtual vehicle parts, and cryptocurrency trading, among others.
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Crypto and automakers
It’s worth pointing out that this is not Mercedes-Benz Group’s first introduction into the crypto space. Daimler South East Asia, a part of the Mercedes-Benz Group, announced back in July a data-sharing network based on blockchain technology, which will leverage the Ethereum Layer-2 scalability platform Polygon to launch its product.
The data-sharing platform,, Acentrink was designed to let businesses purchase, sell, and trade data in a decentralized setting.
Automakers continue immersion with NFTs
Elsewhere, back in April, Hyundai Motor became the first automaker to issue community-based NFTs. In May, McLaren Automotive collaborated with MSO LAB to develop unique, limited-edition McLaren NFTs.
Interestingly, individual teams such as the F1 team Mercedes-AMG Petronas and the now bankrupt cryptocurrency exchange FTX had launched a joint NFT initiative.