Playboy’s iconic party mansion will soon have a home in the digital realm as the internationally renowned lifestyle brand is teaming with The Sandbox (SAND) to build Playboy’s “MetaMansion” inside the metaverse.
Indeed, the media business plans to debut a virtual counterpart of the real-life building on the metaverse platform known as The Sandbox as it continues to develop a strategy around what enthusiasts refer to as the next generation of the internet or the Web3.
Mini-games, social mixers, organized events, and recurring digital collectable releases will all be part of The MetaMansion, all of which will take inspiration from the over seventy years that the brand has spent publishing.
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The initiative expands on Playboy’s past attempts to establish itself in the cryptocurrency-adjacent Web3 area with non-fungible token (NFT) collections, metaverse experiences, and a new creator platform called Centerfold.
Rachel Webber, chief brand and strategy officer at Playboy stated:
“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse.”
She added:
“The opportunity to create that environment in a way that more people can step into now in a virtual space, and to do it in a really contemporary way is something that we’re really excited to bring to life.”
Playboy has been at the forefront of innovation in the entertainment, gaming, art, and celebrity industries for close to seven decades, and The Sandbox continues this legacy by providing a dynamic platform for the next generation of creativity.
Sebastien Borget, COO and Co-Founder of The Sandbox said:
“We’re pleased to bring its rich archive of content into the metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022.”
The partnership between Sandbox and Playboy expands upon the pioneering work that Playboy has done in Web3. Playboy was one of the first companies to join the Web3 arena in the spring of 2021 with their genesis NFT drop named Liquid Summer. The Liquid Summer collection sold out in three minutes.
Playboy Rabbitars was the name of the company’s first big NFT collections project, which was launched in October of 2021. Owners of Rabbitars and The Sandbox LAND will be granted access to exclusive activities inside Playboy’s branded environment where users can buy land in the metaverse.
