Skip to content

Best Dating Stocks to Buy in 2024

Best Dating Stocks to Buy in 2024
Diana Paluteder

Summary: The evolution of romance in the digital era has catapulted the dating industry into a lucrative segment of the tech market. Valued at billions and growing steadily each year, it presents a compelling opportunity for investors looking to capitalize on the quest for human connection. In this guide, we’ll spotlight the best dating stocks poised to dominate 2024, all readily tradable via online brokerages like eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

What are dating stocks?

“Dating stocks” refer to shares of companies operating within the online dating market. These primarily encompass entities that offer online dating platforms, such as websites or apps where users can create profiles and connect with potential partners based on interests, demographics, or other criteria.

The value proposition for investing in dating stocks comes from the massive growth in the online dating industry over the past few years. As more people become comfortable with meeting partners online and as technology continues to evolve (think virtual reality dates or AI-powered matching), there’s a strong potential for sustained growth. Investing in these stocks allows investors to tap into this growing market.

Best dating stocks to buy

In the world of online dating stocks, two companies stand out for their impressive growth, innovative platforms, and strong market presence: 

Both have revolutionized how individuals connect and engage in the digital age, and their stocks present compelling opportunities for investors. 

To securely invest in dating stocks, we recommend using eToro, a regulated multi-asset trading platform that offers: 

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Join us as we delve deeper into why Match Group and Bumble are our top picks for the best dating stocks to buy.

Match Group

Best Dating Stocks to Buy: Match Group
Match Group’s homepage. Source: Mtch.com

Incorporated in 2009 as a conglomerate of Match.com and other dating sites it owned, Match Group has become a dominant force in the online dating industry, pioneering many platforms that have defined the digital dating era. Headquartered in Dallas, Texas, the company oversees an impressive array of more than 40 brands, encompassing industry stalwarts like Tinder, OkCupid, and PlentyOfFish, with Match.com remaining as one of its crown jewels.

Their global presence spans 200 countries and territories, reaching various demographics and preferences. With a focus on innovation and user experience, Match Group continuously adapts to the ever-changing digital landscape, employing advanced algorithms and features to connect singles. 

Match Group is publicly listed on the Nasdaq Exchange under the stock ticker MTCH and is a component of the S&P 500. 

To learn more, check out our in-depth guide on how to buy Match Group stock

Match Group stock price today

Your capital is at risk.


Bumble

Best Dating Stocks to Buy: Bumble
Bumble’s homepage. Source: Bumble.com

Launched in 2014 by Whitney Wolfe Herd, an ex-executive of Tinder, Bumble emerged with a fresh perspective on the online dating scene. Based in Austin, Texas, Bumble’s unique selling point is its women-first approach, allowing female users to initiate conversations and, hopefully, fostering a more respectful and empowered environment. This innovative stance has garnered a loyal user base and set the platform apart in a crowded market. 

Beyond just dating, Bumble has expanded its wings into platonic and business networking with Bumble BFF and Bumble Bizz, demonstrating its commitment to broadening the idea of digital connections. The company’s rapid growth and commitment to promoting positive online interactions have solidified Bumble’s position as a formidable player in the online dating sector, catering to a generation that values both connection and empowerment.

Bumble trades on the Nasdaq Exchange under the stock symbol BMBL. 

For more information on the dating app, read our dedicated guide on how to buy Bumble stock

Bumble stock price today

Your capital is at risk.

Pros and cons of investing in dating stocks

Pros

Pros

  • Growing market: The online dating industry has grown significantly over the past few years, driven by societal acceptance and technological advancements;
  • Recurring revenue: Many dating apps operate on a subscription model, ensuring a steady income stream for companies;
  • Diverse demographics: Dating apps cater to a wide range of age groups, preferences, and demographics, ensuring a broad customer base;
  • Adaptability: Many dating platforms have shown the ability to pivot or adapt, introducing new features or expanding their services beyond just dating, which can open up additional revenue streams;
  • Global reach: Modern dating apps often have a global user base, allowing for expansion and growth in various international markets;
  • Resilient market: Even during economic downturns or crises, people still seek connections, making the dating industry somewhat resistant to economic fluctuations.
Cons

Cons

  • Changing consumer preferences: What’s trendy in the dating world can shift, and apps that don’t adapt might see diminishing user numbers; 
  • Privacy concerns: Dating apps handle a lot of personal information, making them targets for data breaches, impacting their reputation and stock value;
  • Regulatory risks: Some countries or regions might impose regulations or bans on certain aspects of online dating or related advertisements, affecting market potential;
  • Dependency on tech infrastructure: Any issues with app stores, payment gateways, or cloud services can directly impact the app’s availability and revenue;
  • Monetization challenges: While the user base might grow, effectively monetizing without alienating users can be a delicate balance to strike.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about dating stocks

Why should I consider investing in dating stocks?

Dating stocks represent a growing sector within the tech industry. As online dating gains popularity and societal acceptance, there’s a potential for sustained growth. 

What dating stocks to buy?

Match Group and Bumble are two of the most prominent players in the dating stock market. Match Group, for instance, has an extensive portfolio that includes Match.com, Tinder, OkCupid, and PlentyOfFish. Bumble, on the other hand, stands out with its unique women-first approach to online dating.

How to buy dating stocks?

To buy dating stocks, you must first open an account with a reputable online brokerage, such as eToro. After setting up and funding your account, simply search for the ticker symbols of the dating companies you’re interested in, like MTCH for Match Group or BMBL for Bumble. Follow the on-screen instructions to execute your trade. 

How do dating companies generate revenue?

Most dating platforms generate revenue through subscription models where users pay for premium features. They also earn from advertising, in-app purchases, and partnerships.

Are dating stocks volatile?

Like all stocks, dating stocks can experience volatility based on various factors like market sentiment, earnings reports, and industry-specific news. However, the resilience of the online dating industry, even in economic downturns, can offer a certain level of defensive investment.

 What challenges does the online dating industry face?

The online dating industry, while promising, faces challenges such as intense competition, changing user preferences, privacy and security concerns, and potential regulatory hurdles in certain regions.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related guides

Contents

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.