How to Buy Apple Stock [2025]

Summary

Apple Inc. (AAPL) is one of the most valuable and successful tech companies, known for flagship products like the iPhone and services such as iCloud. To buy AAPL stock, follow these steps:

1. Find a broker;
2. Research the company;
3. Open and fund your account;
4. Place a trade;
5 Monitor your investment.

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About Apple

Apple Inc. (NASDAQ: AAPL) is a leading global technology company known for its innovative products, including iPhones, MacBooks, iPads, and services like the App Store and iCloud. Having surpassed $3 trillion in market capitalization, it is one of the most valuable publicly traded companies in the world.

Apple stock split history

Apple stock has undergone five stock splits:

Date	Split Ratio	Cumulative multiple*
8. 28. 2020.	4-for-1	x224
6. 9. 2014.	7-for-1	x56
2. 28. 2005.	2-for-1	x8
21. 6. 2000.	2-for-1	x4
16. 6. 1987.	2-for-1	x4

*Cumulative shares are the number of shares that would be held if one share of stock was purchased when Apple began trading.

How to buy Apple stock: Step-by-step

Apple has been publicly traded since 1980. To buy Apple stock, simply:

Find a broker that lists AAPL stock;
Research the company;
Register and fund your account;
Place a trade;
Monitor your investment.

Step 1: Find a broker

To start investing, you first need to find a reputable online brokerage that offers Apple stock trading. To find a good platform, compare your options based on fees, account minimums, account options, and customer support.

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Step 2: Research the company

Before investing in Apple, you need to research the company, paying special attention to its financial health and market position. To get a good start, rely on fundamental analysis to check Apple’s revenue, profit margins, and growth prospects. In addition, technical analysis can help you gauge stock price trends.

Step 3: Fund your account

Once you’ve found a broker, you can register an account. Registration generally involves following a few simple steps and some form of identity verification, which may require submitting valid ID documents. As for the funding, most brokers offer options including:

Bank transfers.
Credit/debit cards.
E-wallets.
Third-party payment systems like PayPal.

Step 4: Place a trade

With funds in your account, follow these steps to buy Apple stock:

Log in to your broker’s platform;
Search for Apple stock using its ticker symbol, AAPL;
Enter the number of shares you want to purchase;
Choose the order type (i.e., market, limit, stop-loss, etc.);
Review the details of your order;
Execute the trade.

Step 5: Monitor your investment

For a successful trade, be sure to regularly monitor Apple’s financial reports, quarterly earnings, press releases, news, etc. The most important performance indicators are, of course, revenue, net income, and market share. In addition, keep a close eye on broader tech industry trends, as well as news regarding Apple’s competitors like Microsoft (MSFT) and Google (GOOGL).

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.

Apple stock price today

Pros and cons of investing in Apple

Pros

Strong brand visibility and loyalty: Apple has a dedicated customer base and high product demand;
Diversified revenue: Apple earns revenue from hardware, software, and cloud services;
Financial stability: Consistently high revenue and profitability;
Dividends: Apple pays a quarterly dividend.

Cons

Strong competition: Apple faces strong competition from tech giants like Google;
Economic sensitivity: Demand for high-end Apple products may decline in periods of economic downturns.

Disclaimer: The content on this site is for informational purposes and should not be considered financial advice. Investing involves risk, and your capital is at risk.

FAQs about how to buy Apple stock

Does Apple have a stock?

Yes, Apple is publicly traded on the NASDAQ under the ticker symbol AAPL.

What is the Apple stock symbol?

The Apple stock symbol is AAPL.