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How to Buy Coca-Cola Stock [2024] | Invest in KO

How to Buy Coca-Cola Stock [2024] | Invest in KO
Marko Marjanovic

Summary: The Coca-Cola Company is a publicly traded beverage corporation listed on the New York Stock Exchange, as well as one of the most recognizable brands in the world. In this guide, you will learn how to buy Coca-Cola stock using an online investment platform such as eToro.

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  • eToro USA is registered with FINRA for securities trading.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Coca-Cola Company

Coca-Cola homepage. Source: Coca-Colacompany.com

The Coca-Cola Company (NYSE: KO) is the largest global beverage corporation known for its flagship beverage, Coca-Cola, as well as a wide range of other soft drinks. Founded in the late 1800s, Coca-Cola has grown to become one of the most valuable and recognizable brands in the world, with operations in over 200 countries.

Coca-Cola’s stock split history

Coca-Cola has undergone eleven stock splits:

DateActivityCumulative shares*
07/27/20122-for-1 Stock Split9,216
05/01/19962-for-1 Stock Split4,608
05/01/19922-for-1 Stock Split2,304
05/01/19902-for-1 Stock Split1,152
06/16/19863-for-1 Stock Split576
05/09/19772-for-1 Stock Split192
05/13/19682-for-1 Stock Split96
01/22/19652-for-1 Stock Split48
01/22/19603-for-1 Stock Split24
11/15/19354-for-1 Stock Split8
04/25/19271-for-1 Stock Dividend2
09/05/19191
*Cumulative shares are the number of shares that would be held if one share of stock was purchased when KO began trading in 1919.

How to buy Coca-Cola stock: Step-by-step

Coca-Cola went public in 1919, trading on the New York Stock Exchange (NYSE) under the ticker KO. 

To buy Coca-Cola stock, simply:

  1. Find a broker: Find a brokerage platform that lists KO stock;
  2. Research the company;
  3. Register and fund your account;
  4. Place a trade: Find KO stock on the broker’s platform and place a trade;
  5. Monitor your investment.

For a similar investment, check out our guide on how to buy Pepsi stock.

Step 1: Find a broker

To begin investing, you’ll need to select a reputable broker that lists Coca-Cola stock. It’s essential to compare various online brokers to find one that aligns with your needs and strategies. Consider the following factors:

  • Fees: Opt for a platform that offers commission-free trading to maximize your returns;
  • Account minimums: Some brokers require a minimum deposit to open an account;
  • Account options: Cash accounts allow you to invest only the money you have, while margin accounts let you borrow money to invest;
  • Customer support: Look for brokers that provide educational resources, market news, and responsive customer support.

Our recommended broker for investing in Coca-Cola is eToro, a platform with millions of active users that offers:

  • Commission-free stock and ETF trading;
  • Over 2,000 stocks from 17 different exchanges;
  • Fractional shares;
  • Charting tools;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Research the company

Before purchasing Coca-Cola stock, make sure you research the company and analyze its current and historical stock performance. That involves conducting both fundamental and technical analysis:

  • Fundamental analysis: This helps you determine the intrinsic value of the company by examining its financial health, revenue, profit margins, and growth potential;
  • Technical analysis: This involves reviewing the stock’s historical performance and using chart patterns to predict future movements.

Additionally, consider other key factors such as Coca-Cola’s market position, its debt levels, trends in the beverage industry, etc.

Step 3: Fund your account

After selecting a brokerage, the next step is to open an account. This usually involves providing personal information and verifying your identity with a valid ID document.

You can deposit funds using various methods, such as:

  • Bank transfers;
  • Credit/debit cards;
  • E-wallets;
  • Third-party payment systems like PayPal.

Step 4: Place a trade

With your account funded, you can buy Coca-Cola stock by following these steps:

  1. Log in to your broker’s trading platform;
  2. Search for Coca-Cola stock using its ticker symbol, KO;
  3. Enter the number of shares you want to purchase or the dollar amount you wish to invest;
  4. Choose the type of order you want to place (i.e., market, limit, stop-loss, etc.);
  5. Review the details of your order;
  6. Execute the trade.

Step 5: Monitor your investment

It’s crucial to regularly monitor your investment’s performance. That includes reviewing Coca-Cola’s financial statements, quarterly earnings reports, and press releases. Additionally, keep an eye on:

  • Key performance indicators such as revenue, net income, and market share;
  • Industry trends and competitors like PepsiCo and Dr. Pepper Snapple Group;
  • Broader economic conditions that could impact the beverage industry.

By staying informed, you can make well-educated decisions about whether to hold, buy more, or sell your shares.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.


Coca-Cola stock price today

Pros and cons of investing in Coca-Cola

Pros

Pros

  • Global presence: Coca-Cola operates in over 200 countries, providing exposure to international markets;
  • Brand recognition: Cola is extremely well-known;
  • Consistent dividends: Coca-Cola has a history of paying dividends;
  • Resilient business model: Beverage consumption remains high even during economic downturns.
Cons

Cons

  • Competition: Coca-Cola faces strong competition from other beverage companies and new market entrants, such as Prime;
  • Health concerns: Some investors may avoid beverage companies due to health and nutrition concerns.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Coca-Cola stock

Does Coca-Cola have a stock?

Yes, Coca-Cola is publicly traded on the NYSE under the ticker symbol KO.

What is the Coca-Cola stock symbol?

The Coca-Cola stock symbol is KO.

Did Coca-Cola stock split?

Yes, Coca-Cola’s stock has undergone eleven splits.

Is Coca-Cola private or public?

Coca-Cola is a public company.

How can I buy Coca-Cola stock?

You can buy Coca-Cola stock through an online brokerage platform like eToro.

Where to buy Coca-Cola stock?

You can buy Coca-Cola stock on online investment platforms such as eToro.

Does Coca-Cola pay dividends?

Yes, Coca-Cola pays a quarterly dividend.

Who owns Coca-Cola?

Coca-Cola is owned by various shareholders since it is a publicly-traded company. 

Should you invest in Coca-Cola or Pepsi?

Both PepsiCo and Coca-Cola can be solid investment choices. For more info, check out our guide on Coca-Cola vs. Pepsi: Which is a better stock pick for 2024?

How much is Coca-Cola worth?

As of July 2024, Coca-Cola is worth around $270 billion.

Who owns the most stock in Coca-Cola?

Warren Buffett owns the most shares of Coca-Cola.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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