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How to Buy Samsung Stock [2024]

How to Buy Samsung Stock | Step-by-Step
Diana Paluteder

Summary: Non-South-Korean investors have both direct and indirect avenues to buy Samsung stock, which we will explore in detail in this guide. Either way, you’ll need access to a regulated broker such as eToro or Interactive Brokers to do so. 

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  • eToro USA is registered with FINRA for securities trading.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

About Samsung

How to Buy Samsung Stock: homepage screenshot.
Samsung’s homepage. Source: Samsung.com

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Yeongtong-gu, Suwon, South Korea. The company is the flagship subsidiary of the Samsung Group, a significant global conglomerate. Established in 1969, it is renowned for its development and production of a wide range of consumer and industry electronics, including LCD and LED panels, mobile and smartphones, semiconductors, televisions, and laptops, along many others. It is best known for its Samsung Galaxy brand and consistently ranks among the leading global smartphone vendors, typically challenging Apple (NASDAQ: APPL) for the top spot.

Samsung stock

While this is the most effective way of gaining exposure to Samsung, you must be comfortable investing in a portfolio that includes other companies as well. Luckily, since Samsung is a massive corporation, it typically makes up a significant portion of any South Korea-centered ETF. For instance, Samsung constitutes around 20% of the iShares MSCI South Korea ETF (NYSE: EWY) and The Korea Fund Inc. (NYSE: KF). 

If you want less concentrated exposure, consider globally focused funds, such as the FTSE Developed Asia Pacific ex Japan UCITS ETF (LSE: VAPX), in which Samsung makes up almost 9% of the funds holdings. 

How to buy Samsung stock? Step-by-step process

In the following segment, we present a comprehensive step-by-step guide to buying Samsung stock and provide suggestions for particular platforms you may want to consider.

Step 1: Choose a broker

To securely invest in Samsung, we suggest establishing an account with a reputable and well-regulated broker, such as:

1. eToro

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

2. Interactive Brokers (IBKR)

  • Commission-free stock trading;
  • Global stock-trading on 90+ market centers;
  • Fractional shares available;
  • Extra income on fully paid shares;
  • Lowest financing rates for margin accounts in the industry;
  • No account minimum. 

Best Platform for Worldwide Stock Trading & Investing

  • Highly trusted multi-asset broker with clients in over 200 countries

  • Trade on 150 markets globally from a single platform (stocks, ETFs, futures, currencies, crypto & more)

  • Low commissions starting at $0 with no platform fees or account minimums

  • Easily fund your account and trade assets in 26 currencies

  • IBKR pays up to 4.58% interest on cash balances of $10k or more

Up to 4.58% interest on balance*

To assess brokers, consider these factors:

  • Range of offerings: Verify that the broker provides access to Samsung (in the form of GDRs or ETFs) as well as any other asset classes that interest you;
  • Cost: Pay attention to the charge per transaction and the fees for inactivity or account upkeep. Fortunately, most online brokers nowadays offer commission-free trading for stocks and ETFs; 
  • Regulation and security: Ensure the broker is under the jurisdiction of the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). Also, confirm that they have taken the necessary precautions to safeguard your data and investments; 
  • Fractional stock trading: This feature allows investors to buy stocks or ETFs based on the dollar amount, which is especially beneficial for investors with a limited budget or those planning to use a dollar-cost averaging (DCA) approach.

Step 2: Open and fund your account

Open an account with your chosen broker and deposit funds via a bank transfer, a debit, credit, prepaid card, or a third-party payment provider like PayPal.

Step 3: Decide how much you want to invest

Before allocating any funds, ask yourself these questions: 

  • What are my financial goals? 
  • What is my risk tolerance? 
  • Do I understand the investment? 
  • What is my investment time horizon? 
  • Can I afford to lose this money without impacting my standard of living?
  • Have I taken care of my daily living expenses, emergency savings, or financial commitments such as debt repayments?

Step 4: Place your order and buy Samsung shares

After deciding the amount you plan to invest, you’re ready to place your order. You can do this by logging into your broker account, searching for the ticker SMSN/SMSEL (depending on the exchange) or the ticker for your chosen ETF that has exposure to Samsung, and clicking on ‘Open Trade’ or ‘Buy.’ 

You’ll have two execution options:

  • Market Order: This order type is executed instantly at the current market price;
  • Limit order: This order type allows you to specify a specific price at which you want your trade executed.

Step 5: Monitor your investment

Periodically monitor your investment in Samsung to ensure you’re on track to reach your financial goals. However, avoid making impulsive decisions based on short-term market volatility.

Samsung stock price today

Pros and cons of buying Samsung stock

Pros

Pros

  • Strong brand: Samsung has a globally recognized brand that can contribute to its competitive advantage;
  • Market dominance: Samsung is a global leader in various technology sectors, including consumer electronics and semiconductors, which can offer some stability;
  • Diversified product portfolio: The company has a diverse product line, which can help it weather downturns in any one sector;
  • Innovation: Samsung is known for its heavy investment in research and development, driving innovation in its product lines, which can lead to long-term growth.
Cons

Cons

  • Fierce competition: Samsung faces intense competition in many of its markets, particularly from smartphone manufacturers such as Apple and Huawei;
  • Regulatory risks: Samsung, like other technology companies, faces regulatory scrutiny in various markets, which could potentially result in fines or operational changes;
  • Dependence on the global economy: Like all multinational companies, Samsung’s performance is closely tied to macroeconomic indicators. A global downturn can negatively impact its revenues and profitability.

In conclusion 

In closing, to buy Samsung stock, follow these five easy steps:

  1. Select a broker;
  2. Open an account with them;
  3. Decide on the amount you want to invest;
  4. Buy shares of Samsung global depository receipts or an ETF with exposure to the company;
  5. Periodically review your position with Samsung.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about how to buy Samsung stock

How to buy Samsung stock?

Samsung’s global depository receipts (GDRs) are listed on the London Stock Exchange (LSE) under the ticker SMSN and the Luxembourg Stock Exchange (LuxSE) under the stock symbol SMSEL, which means you can buy shares of Samsung GDRs with an online broker, such as eToro, that offers access to them.

How to buy Samsung stock in the US?

Because Samsung’s stock isn’t listed on any US stock exchange, and the company does not offer American depositary receipts (ADRs), the simplest and most cost-effective way for US investors to buy Samsung stock is by purchasing South Korea-focused ETF shares that provide exposure to Samsung.

Where to buy Samsung stock?

You can buy Samsung stock (i.e., GDRs) from various online trading platforms, including eToro or Interactive Brokers (IBKR).

Does Samsung pay dividends?

Yes, Samsung does pay dividends.

Should you buy Samsung stock?

Investing in Samsung can be solid investment strategy, as its stock has performed well in recent years. Moreover, Samsung can be an easily accessible investment thanks to exchange-traded funds (ETFs) containing Samsung equity, which might appeal to the average trader who lacks the resources necessary to invest in the South Korean company directly.

What are some ways to buy Samsung stock?

You can buy Samsung stock through: the Korean Stock Exchange (KRX), through local security firms and banks, trading ETFs, and on the grey market.

What is Samsung's stock symbol?


Samsung Electronics is listed on the Korea Stock Exchange under the symbol “005930.KS”, but also as Global Depository Receipts (GDRs) on the London Stock Exchange with the ticker “SMSN” and on the Luxembourg Stock Exchange under “SMSEL”.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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