For about a decade, Apple’s (NASDAQ: AAPL) stock has maintained the position of a benchmark savvy investment as it continuously provided strong results, stellar growth, and significant returns.
AAPL has, in fact, been so good in the leadup to 2020 – and the first years of the current decade – that it has come to represent a full 50% of holdings within the portfolio of Warren Buffett, arguably the most successful investor in history.
This year, however, has been different for the technology giant. Its stock has mostly been on a decline since January 1 as Apple failed to fully jump on the artificial intelligence (AI) train and more troubles appear on the horizon as FTC has recently filed a lawsuit aimed at tackling the monopolistic tendencies of the big tech firm.
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Still, despite the initial concerns amidst the illness, departure, and death of Steve Jobs in 2011 – and despite the recent hiccups that allowed Microsoft (NASDAQ: MSFT) to take over as the biggest company in the world – Tim Cook’s tenure has, overwhelmingly, been a successful one.
How much is Apple stock up since 2011?
Apple saw the beginning of its incredible rise, unsurprisingly given the man’s reputation, while Steve Jobs was at the helm but took off to become the behemoth it is in 2024 in earnest only under Tim Cook’s leadership.
In August 2011, when Cook took over, stock split-adjusted Apple stock price stood at approximately $13.50.
The years that followed saw the firm roll out ever more iPhones and similar consumer electronics products while expanding the importance of its App Store and even venturing into other businesses with the introduction of Apple Pay.
Such expansion – along with the dubious practices that prompted the FTC to ultimately file the lawsuit – enabled AAPL to rise to $171.48 at the latest close on Thursday, March 28.
The period also saw Apple’s market cap rise from about $350 billion to $2.647 trillion and maintain the accolade of being the world’s biggest company for most of the time frame – though with some dethronings by Exxon Mobil (NYSE: XOM), Aramco (TADAWUL: 2222), and Microsoft along the way.
In total, AAPL shares rose 1,170.22% under Tip Cook’s leadership and Apple grew its market cap by about 655%.
Apple stock price chart
While Apple has been doing exceptionally well in the long run, its 2024 stock market performance has been substantially weaker. Indeed, year-to-date, AAPL stock is down 7.63%.
Its more recent performance does more to reflect the concerns surrounding the FTC lawsuit that Apple’s reported drive to embrace the AI boom and the shares, in the last 30 days, declined 4.55%.
The weekly chart, on the other hand, is only slightly – 0.16% – in the red, but the last full trading session saw Apple fall 1.06% to $171.48.
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