After approximately a year of staying almost entirely out of the public eye and consciousness, the British luxury car maker Jaguar returned to the limelight with a rather controversial rebrand.
Indeed, the ‘Copy Nothing’ marketing campaign drew the ire of some netizens because it was perceived as ‘woke,’ though, as it quickly turned out, far more people were displeased with the break from the company’s previous and beloved designs.
Nonetheless, the campaign arguably either had no impact or had a positive impact on Jaguar car stock – or rather, on the stock of its parent company, India’s industrial giant Tata Motors (NSE: TATAMOTORS) – as it rallied 4.29% from ₹783.20 (~$9.16) when the ad was released on November 19, to a high of ₹816.80 (~$9.56) on December 6.
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Did Jaguar’s rebranding tank Tata Motors stock price?
More recent trading has, however, been tougher for Tata Motors, and the company’s shares are down a substantial 6.94% in the last 30 days. Furthermore, with a price of ₹735.25 (~$8.60), the stock is 6.12% below where it stood when the original ‘Copy Nothing’ advertisement aired.
Still, it is relatively unlikely that the negative reaction to the rebranding – whether it be because X users are displeased with the perceived positioning in the ‘culture wars’ or due to a more general dislike of the new designs.
Tata Motors is not only far larger than just Jaguar but is itself part of an even greater conglomerate, Tata Group.
As Finbold reported shortly after the rebranding was unveiled, TATAMOTORS stock issues started months earlier on general weakness in the company’s reports and closely followed the broader downturn in the Indian market.
Why Jaguar car stock is down today
The same situation is visible at press time on December 30, 2024.
While India’s benchmark NIFTY 50 index is down a significantly lower 2.60% in the last 30 days, it is difficult to miss the fact that the timing of the downturn came on essentially the exact same date for Jaguar’s parent company and the country’s wider stock market.
Featured image via Shutterstock
