Skip to content

Why Roku stock is surging despite sea of red? Here’s what we know

Why Roku stock is surging despite sea of red Here's what we know
Dino Kurbegovic

September 15, 2022, was not a great trading day for the stock market, as both the S&P 500 and the Nasdaq fell more than 1% for the session. The financial markets seem to be bracing themselves for a recession, further rate hikes, and higher inflation rates.

However, in the sea of red stocks, Roku (NASDAQ: ROKU) finished the day up 7.99%, seemingly due to a recent 8-K filing that amended the TV-streamer’s severance benefit plan in the event of a change in control.    

Market participants started the speculation that a takeover may be coming; this is a follow-up on the initial June acquisition talks swirling around at that time caused by the firm abruptly closing the trading window for employees.

ROKU chart and analysis

In the last month, ROKU has been trading in a wide range from $62.15 to $79.05, with a negative long-term trend. Furthermore, data shows that 91% of all stocks performed better than ROKU in the past year. 

Though the stock is now trading in the lower part of its 52-week average, above the 20-day moving average, meanwhile, technical analysis shows a support line at $65.52 and a resistance line at $73.82.

ROKU 20-50-200 SMA lines chart. Source. data. See more stocks here.

TipRanks analysts rate the shares a ‘moderate buy,’ with the average price in the next 12 months reaching $81.43, 10.32% higher than the current trading price of $73.81. Notably, out of the 22 TipRanks analysts covering the stock, 12 have a buy rating, while 5 have a hold and another five a sell rating.

Wall Street analysts’ price targets for ROKU. Source: TipRanks  

Uncertain future

It is unclear whether a takeover will occur; the fact that CEO Anthony Wood controls 59% of the voting power through B-class shares will make it more difficult. Initially, investors speculated that Netflix (NASDAQ: NFLX) might be a potential suitor, but no official statements were made either from Netflix or Roku. 

For now, keeping both of these firms on the watchlist and tracking trading volumes could reveal if there is any merit to these speculations.

Buy stocks now with Interactive Brokers – the most advanced investment platform

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in 70+ cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Read Next:

Weekly Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.