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Google stock price levels to watch as it faces antitrust lawsuit

Google stock price levels to watch as it faces antitrust lawsuit
Elmaz Sabovic

In a rare occurrence, the Department of Justice is weighing on whether to break up Alphabet (NASDAQ: GOOGL) after an antitrust ruling that claims that the search engine giant monopolized the search market.

After Judge Amit Mehta’s August 5 ruling found GOOGL guilty of locking up 90% of the search engine market, the DoJ is considering whether to force Alphabet to divest from its key ventures, such as Android, Chrome, and its AdWords platform, in a move that could seriously impact the company.

The most recent trading session saw GOOGL shares close trading at $164.16 after adding 1.15%, thus continuing the progress of 1.71% the stock made in the previous five trading days.

However, as the news of a possible Google breakup came after the markets closed, Alphabet stock reacted negatively, shedding 0.90% of its value in pre-market.

GOOGL stock 24-hour price chart.  Source: Finbold
GOOGL stock 24-hour price chart. Source: Finbold

Key Alphabet stock price levels to watch

In the latest trading session, GOOGL stock has moved up above its closest resistance zone, which was identified at $163.81; however, if the losses from pre-market trading hold or extend, this zone needs to be reclaimed again, as the $164.10 price level no longer acts as a support level.

Support and resistance levels for GOOGL stock. Source: Trading View
Support and resistance levels for GOOGL stock. Source: Trading View

In case of sustained losses, Alphabet shares’ next support level is identified at $154.92, which was previously formed in April.

The most recent reading of the Relative Strength Index (RSI) shows that GOOGL stock has sustained upward momentum, closing at 59.62 on August 13.

RSI indicator for GOOGL stock. Source: Trading View
RSI indicator for GOOGL stock. Source: Trading View

An impending ruling in the Alphabet antitrust case could affect other companies, too

In addition to a potential divestment ruling for Alphabet, judges may order Alphabet to ban revenue sharing. This would directly impact revenues for companies such as Apple (NASDAQ: AAPL), Samsung, and Mozilla, which receive billions of dollars from setting Google as a default search engine on their devices and internet browsers.

Furthermore, Alphabet may be ordered to share its database or algorithms with its competition, thus allowing it to improve and significantly overcome the gap it currently has with Google.

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