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How to Buy Prime Stock | IPO & Valuation [2024]

How to buy prime stock
Marko Marjanovic

Summary: Prime Hydration is a growing beverage company founded by KSI and Logan Paul in collaboration with Congo Brands. Despite its increasing market presence, Prime Hydration is still a private company, so investing in it is not possible for retail investors. However, you can explore alternatives in the beverage and wellness industry available on online investment platforms such as eToro.

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What is Prime Drink?

Prime Hydration Homepage. Source: www.drinkprime.com

Prime Hydration is an American beverage company specializing in hydration and sports drinks. Founded by influencers Logan Paul and KSI, the company has gained significant attention for its effective marketing and growing popularity on social media and among consumers. 

Prime Hydration valuation

The exact valuation of Prime Hydration is not publicly disclosed. Nonetheless, the company has demonstrated considerable growth, garnering interest from both consumers and potential investors, reaching $250 million in retail sales in 2022 and $1.2 billion in 2023. According to KSI’s manager, the estimated worth of the company was somewhere between around $3 billion and $8 billion in 2023.

Prime stock IPO

An initial public offering (IPO) occurs when a privately owned company starts offering its stock to the public for the first time.

Prime Hydration has yet to go public, and its founders have not disclosed any official updates on a potential IPO. No official date has been set, but many investors are hopeful for a near-future IPO, given the company’s rapid growth and market impact. For now, investors can explore some alternatives within the beverage sector.

How to buy Prime stock: Step-by-step

Currently, direct investment in Prime Hydration is not possible since the company is not yet publicly traded. However, if you’re interested in the beverage and wellness industry, you can explore investment opportunities in similar publicly traded companies.

How to buy Prime stock alternatives

To invest in companies similar to Prime Hydration, follow these steps:

  1. Step 1: Research the market and choose a Prime stock alternative;
  2. Step 2: Set up a brokerage account;
  3. Step 3: Deposit funds into your account;
  4. Step 4: Place a trade;
  5. Step 5: Monitor your investment.

Step 1: Research the market and choose a Prime stock alternative

The beverage sector is massive, with several companies enjoying strong brand recognition and revenues. Some of them include:

  • PepsiCo (NASDAQ: PEP): A global food and beverage leader known for its diverse product range, including hydration drinks like Gatorade and Mountain Dew. PepsiCo is a well-established company with a strong market presence. Another of its divisions, Quaker Foods, has further bolstered the company’s presence in the supermarket sector;
  • The Coca-Cola Company (NYSE: KO): Another global beverage giant, Coca-Cola, offers a variety of hydration products, including Powerade. Coca-Cola has a vast distribution network and a significant share of the beverage market. Recently, it acquired Costa Coffee for $5 billion as well;
  • Monster Beverage Corporation (NASDAQ: MNST): Known for its energy drinks, Monster also offers a line of hydration beverages. Being the No. 2 energy drink in the US, Monster continues to be a high-margin winner today and enjoys a recognizable brand.

Before buying Prime stock alternatives, you have to research the company you wish to invest in to assess its current and past stock performance. To do that, you can conduct fundamental and technical analysis:

  • Fundamental analysis will help you figure out the intrinsic value of the company by examining its financial health, revenue, profit margins, etc.;
  • Technical analysis will let you check the stock’s history by observing chart patterns to predict future price movements.

Additionally, consider each company’s market position, the quality of its management team, its debt levels, etc.

Can’t decide between Pepsi and Cola? Check out our article on Coca-Cola vs. Pepsi: Which is a better stock pick for 2024?

Step 2: Set up a brokerage account

To invest in a Prime stock alternative, you have to open a brokerage account. When choosing a broker, consider factors such as:

  • Reputation: Opt for brokers licensed by reputable authorities, such as the Financial Conduct Authority (FCA) or the Financial Industry Regulatory Authority (FINRA);
  • Fees and commissions: Select brokers with low fees and no commissions, but make sure low fees do not compromise other essential features;
  • Range of offerings: Confirm that the broker provides access to a wide range of financial instruments to facilitate diversification;
  • Withdrawal and deposit options: Look for brokers offering diverse funding options for convenience.
  • Account minimums: Steer clear of brokers with high account minimums.

Our recommended broker is eToro, a platform with millions of active users and trading features such as:

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • Charting tools;
  • The option to purchase fractional shares.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 3: Deposit funds into your Account

Once you’ve set up your brokerage account, you can deposit funds using your preferred method, such as:

  • Bank transfers;
  • Credit/debit cards;
  • E-wallets;
  • Third-party payment systems like PayPal.

Step 4: Place a trade

With your account funded, you can start trading. To do so, simply:

  • Log in to your brokerage account;
  • Use the search bar to find your desired stock (e.g., type PEP for PepsiCo, KO for Coca-Cola, or MNST for Monster Beverage);
  • Enter the number of shares you want to buy or specify the dollar amount you wish to invest;
  • Select order type (i.e., market, limit, stop-loss, etc.);
  • Submit the trade.

Step 5: Monitor your investment

Adding stocks to your portfolio is not the end. When you invest, it’s essential to continually monitor your investments and stay informed about market trends and company performance to ensure your portfolio remains robust. The beverage and wellness sectors are dynamic and require active management to maximize returns.

By staying informed, you can make educated decisions about whether to hold, buy more, or sell your shares.


Pros and Cons of investing in beverage companies

Pros

Pros

  • Growth potential: The beverage sector continues to grow, driven by increasing consumer demand for hydration and wellness products;
  • Global markets: Beverage companies operate on a global scale, providing investors access to international markets. Some beverage companies likewise have some of the most recognizable brands in the world, such as Coca-Cola;
  • Dividends: Some companies, like Cola and Pepsi, pay dividends
Cons

Cons

  • Supply chain issues: Disruptions can lead to increased costs and negatively impact profitability;
  • Market competition: The beverage and wellness sectors are highly competitive;
  • Health concerns: Some investors choose not to invest in companies such as Pepsi and Coca-Cola due to health concerns surrounding sodas.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Prime stock

How to buy Prime stock?

Prime is a private company, so investing in it is not possible.

Is Prime Hydration publicly traded?

No, Prime Hydration is a private company.

Is Prime Hydration a stock?

No, Prime Hydration is a private company.

Can I invest in Prime Hydration directly?

No, direct investments in Prime are not possible as it is a private company.

What are some Prime stock alternatives?

Some Prime stock alternatives are PepsiCo (PEP), the Coca-Cola Company (KO), and Monster Beverage Corporation (MNST).

What is the Prime Hydration stock symbol?

Prime Hydration is a private company, so it does not have a stock symbol.

Who owns Prime Drink?

Prime is owned by KSI and Logan Paul.

How much is Prime Hydration worth?

As of 2024, Prime Hydration’s exact valuation is not publicly disclosed. However, the company has shown significant growth, attracting attention from both consumers and potential investors. Some reports, however, claim the company is worth between $3 and $8 billion.

Does Coca-Cola own Prime?

No, Coca-Cola does not own Prime.

What company owns Prime Hydration?

Prime Hydration is a private company owned by KSI and Logan Paul.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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