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How to Invest in Plant Based Meat Stocks [2024]: Step-by-Step

plant based meat stocks
Marko Marjanovic

Summary: Plant-based diets have never been more popular, and neither have stocks in companies promoting vegetarian alternatives to traditional meat products. In this guide, you will learn how to invest in plant-based meat stocks through online stock trading platforms such as eToro and potentially profit from this growing trend.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About plant based meat stocks

Plant-based meat stocks are shares in companies involved in the production and distribution of plant-based meat alternatives using ingredients like soy, wheat, etc.

The plant-based meat industry is rapidly growing, driven by our concerns about environmental sustainability, animal rights, and health. In fact, the market is anticipated to reach $162 billion by 2030, according to Bloomberg. 

As the industry starts gaining even more momentum, investors are naturally curious as to what companies are going to emerge as forerunners. In the following paragraphs, we highlight five plant-based meat stocks you may wish to consider in 2024 and explain how you can invest in them, conveniently and safely.

Best plant based meat stocks

As mentioned, the vegan market is expanding swiftly, with more and more enterprises looking for their share of the cake. Naturally, in such an investment landscape, we have both companies dedicated to advancing research and development of plant-based meat alternatives and those distributing or selling them. 

Of course, as the market is poised to expand, we are bound to see even more competition and innovation, meaning some trends might change in the future. Based on current metrics, though, we can make a reasonably good guess as to what companies are better positioned to generate profit and satisfy consumer demands. Some of them include:

  • Beyond Meat (NASDAQ: BYND): Beyond Meat is the leader in the plant-based meat industry, its products being available in more than 130,000 retail locations in almost 100 countries;
  • The Kraft Heinz Company (NASDAQ: KHC): Heinz now has its own brand of plant-based meat called Devour, which includes frozen plant-based ground beef and chicken nuggets made from soy and wheat protein;
  • Kellanova (NYSE: K): Kellanova entered the plant-based meat market thanks to its acquisition of MorningStar Farms in 2019. As you may know, MornigStar has more than half a century of experience in the industry, so the acquisition was a major strategic move;
  • Tyson Foods, Inc. (NYSE: TSN): Tyson Foods is the second biggest meat processor in the world. However, it also has its own brand of plant-based products called Raised and Rooted, which is available in more than 20,000 retail locations;
  • Conagra Brands, Inc. (NYSE: CAG): Conagra Brands bought Pinnacle Foods in 2018, and Gardein, a company making meat alternatives using soy, wheat, and pea proteins, came in the package.

For more vegan investments, be sure to check out our guides on how to invest in lab grown meat stocks, as well as our guides on 3 vegan ETFs and 5 best vegan stocks to buy in 2024.

How to buy plant based meat stocks: step-by-step

You can buy plant-based meat stocks through a regulated stockbroker by following these steps:

  1. Step 1: Choose a broker;
  2. Step 2: Choose an investment; 
  3. Step 3: Open and fund your account;
  4. Step 4: Place your order and buy stocks;
  5. Step 5: Monitor and manage your investment.

Step 1: Choose a broker

To buy plant-based meat stocks, you’ll first need to find a suitable brokerage service. We recommend eToro, a platform with millions of active users and trading features such as:

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • The option to purchase fractional shares;
  • Charting tools;
  • A user-friendly platform that simplifies the trading experience.

To explore other platforms, be sure to assess them based on metrics such as:

  • Fees and commissions: Look for platforms with affordable rates;
  • Security: Make sure the broker employs robust security measures to protect your info and funds; 
  • Regulatory compliance: Never trust an unregulated broker.

Step 2: Choose an investment

Navigating plant-based meat stocks is only possible if you do thorough research and develop a good investment strategy. To do that, make sure you:

  • Know the market principals: First, familiarize yourself with the fundamental aspects of the plant-based meat sector by learning more about various companies and investment trends;
  • Evaluate each company and figure out what sector of the industry you wish to invest in: Different companies operate in different sectors of the industry, so try to figure out what you wish to invest in specifically. Also, examine the company’s  track record and leadership, capital reserves, plans for the future, etc.;
  • Keep track of regulatory changes: Plant-based meat companies are subject to strict regulations. So, stay informed about any regulatory changes;
  • Diversify: Mitigate risks by investing in a more varied set of stocks and financial instruments.

Step 3: Open and fund your account

Once you’ve found a brokerage and decided what company you wish to invest in, you can create a trading account. Depending on the specific broker, you might have to go through a Know-Your-Customer (KYC) procedure and provide some government-issued ID for verification.

As for the funding, these days, you can rely on methods such as:

  • Bank transfers;
  • Debit or credit cards;
  • Third-party transaction services like PayPal.

Investing is inherently risky, so never invest what you can’t afford to lose, and be sure you pay off any debt and create an emergency fund.

Step 4: Place an order

Finally, you can place an order and buy plant-based meat shares. To do that, simply:

  • Step 1: Log into your new account and locate the specific shares you want to buy. You can find them by looking up the company’s name (e.g., Beyond Meat) or by looking up the ticker symbol on your broker’s platform (e.g., BYND);
  • Step 2: Specify the exact number of shares you want to buy or the dollar amount you wish to invest;
  • Step 3: Choose the order type (market order if you’re buying shares immediately or limit order if you’re setting a specific price range for automated future purchases);
  • Step 4: Review everything again and execute the order.

Step 6: Monitor and manage your investment

To succeed in the plant-based meat market, you have to consistently track and manage your investment portfolio. That is, it is essential to stay informed about the latest trends in the plant-based meat market and regularly update your knowledge about both the companies you invested in and the overall landscape of the plant-based meat sector.


Common mistakes to avoid when buying plant based meat stocks

When investing in stocks, it’s essential that you familiarize yourself with some common investing mistakes if you wish to maximize your chances of success. Some usual signs that you’re on the wrong path include:

  • Lack of research: Investing without doing any research on plant-based meat companies and the overall industry trends is the worst mistake you can make;
  • Ignoring diversification: Putting all your capital into a single investment greatly increases your dependency on said investment, meaning that if it fails, your whole portfolio is going to fail, too;
  • Thinking only short-term: Having a short-term perspective is sometimes fine, but investing without considering the long-term growth potential of the plant-based meat industry is nothing short of detrimental;
  • Chasing hype: Market analysis is important, and so are current industry trends. However, when assessing them, you should rely on proven methods, such as technical and fundamental analysis, not hype;
  • Not having a clear strategy: Investing without clear financial goals, no risk tolerance, and a vague investment horizon will not get you far.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy plant-based meat stocks

How to buy plant based meat stocks?

To start investing in plant-based meat stocks, you can open a brokerage account with a platform such as eToro, conduct thorough research on companies in the sector, and craft a robust trading strategy based on your financial goals.

What should I consider when investing in plant based meat stocks?

Key factors to consider when investing in stocks include the financial health of the companies, current market trends, regulatory issues the companies might be facing, their growth potential, etc.

Are there plant based meat ETFs?

Yes, there are ETFs that focus on plant-based and alternative protein sectors, for example, VegTech Plant-based Innovation & Climate ETF (NYSE: EATV).

What are the risks associated with investing in plant based meat stocks?

As with other stock investments, risks associated with the plant-based meat industry include market volatility, regulatory challenges, tough competition, user sentiment, etc.

What is the largest plant based meat company?

The largest plant-based meat company is Beyond Meat (NASDAQ: BYND).

Is Beyond Meat a good stock to buy?

As a leader in the industry, Beyond Meat is usually a solid buy for investors looking to gain exposure to the plant-based meat market.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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