How to Buy Deepmind Stock [2024] | Invest in GOOGL

Summary: DeepMind is a wholly owned subsidiary of Alphabet Inc and trades under its name on the NASDAQ exchange, which means its stock is available for purchase on trading platforms such as eToro. In short, investors wanting to buy DeepMind stock must do so indirectly by purchasing shares of its parent company, Alphabet Inc.

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What is DeepMind?

The company was founded in 2010 and acquired by Google in 2014, becoming a wholly owned subsidiary of Google’s parent company Alphabet Inc, after its corporate restructuring in 2015. In 2023, DeepMind merged with Google AI’s Google Brain division to form Google DeepMind. 

DeepMind has developed an artificial neural network that learns how to play video games like humans, as well as a Neural Turing machine, a unique type of “neural network that can access an external memory like a conventional Turing machine,” resulting in a computer that mimics the human brain’s short-term memory.

The company garnered significant attention in 2016 when its AlphaGo program triumphed over Lee Sedol, a professional Go player and world champion, in a five-game match. This noteworthy event was later captured in a documentary (which can be viewed directly from Google DeepMind’s YouTube channel). 

How to invest in DeepMind?

DeepMind is a wholly-owned subsidiary of Alpahbet Inc, Google’s parent company. As a result, if you want to invest in DeepMind, you’ll have to buy Alphabet stock.

Alphabet is a publicly listed company that trades on the NASDAQ exchange under two ticker symbols: GOOGL and GOOG, a division resulting from the Google stock split in 2014.

The difference between them is whether the shares carry voting rights:

• GOOGL represents Class A stock, whereby each share of GOOGL grants the shareholder one vote on issues concerning the company;
• Conversely, GOOG is a Class C stock that does not confer voting rights to its holders.

Both GOOGL and GOOG typically trade around the same price. As you decide between the two, weigh the importance of having a symbolic say in the company’s corporate affairs as a shareholder. 

How to buy DeepMind stock? Step-by-step process

To gain exposure to DeepMind, you need to buy Alphabet stock. As mentioned above, follow our “How to Invest in Google” guide for a comprehensive summary of how to do that. 

For now, let’s break down the steps briefly. 

Step 1: Choose a broker

When assessing brokers, make sure:

• You understand the broker’s fee structure;
• The broker offers access to the particular asset classes that interest you, such as stocks, bonds, commodities, cryptocurrencies, or forex, in addition to more complex derivative financial instruments like options and futures;
• The broker is regulated by the Securities and Exchange Commission (SEC);
• The broker provides fractional share trading, particularly if you’re under a strict budget or intend to implement a dollar-cost averaging (DCA) strategy. 

To securely invest in DeepMind and buy GOOG/GOOGL stock, consider these brokers:

1. eToro

• Commission-free stock trading; 
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• Fractional shares available;
• User-friendly platform.

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• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

2. Interactive Brokers (IBKR)

• Commission-free stock trading;
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Step 2: Fund your account

Now it’s time to fund your account. Several options will typically be available to you, including connecting a bank account directly, utilizing a debit, credit, or prepaid card, or choosing a third-party payment provider like PayPal (PYPL).

Step 3: Decide how much you want to invest

Before deciding on the amount, ask yourself these questions: 

• Can I afford to lose this money without affecting my standard of living?
• Have I covered my daily living costs, emergency savings, and other financial obligations such as debt repayments?

Of course, your risk tolerance will also significantly influence this decision, as the amount you are prepared to invest will vary based on your comfort level with potential losses.

Step 4: Place your order and buy GOOG/GOOGL shares

Once you’ve determined how much you want to invest, you’re ready to place your order. Do this by logging into your brokerage account, searching for the ticker GOOG/GOOGL, and clicking on ‘Open Trade’ or ‘Buy.’ To execute your order, choose between a market or a limit order.

Consider investing in DeepMind through index funds

Investing in any individual stock, even a market giant such as Alphabet, is risky. That said, you can easily balance risk and reward in your investment portfolio by diversifying your holdings. One of the easiest ways to do so is through investing in ETFs. 

As a blue-chip company, Alphabet stock is easy to find in many ETFs. For example, it occupies about 5% of the Nasdaq 100 index holdings and 3.83% of the S&P 500 index (as of December 2023). 

Alternatively, if you want more concentrated exposure to the growing AI sector but don’t want to pick individual AI stocks. In that case, you can invest in an AI-focused ETF that offers exposure to a wide range of the best AI companies. 

Some AI ETFs include: 

• ROBO Global Robotics and Automation Index ETF (NYSEMKT: ROBO);
• iShares Robotics and Artificial Intelligence ETF (NYSE: IRBO);
• First Trust Nasdaq Artificial Intelligence and Robotics ETF (NASDAQ: ROBT). 

Step 5: Monitor your investment

Review your investment in DeepMind regularly to ensure you’re on track to reach your financial goals but avoid making impulsive decisions based on short-term market movements.

Bonus step: Track the performance of market competitors

Keeping an eye on the performance of other players in the artificial intelligence sector, such as IBM (NYSE: IBM), Amazon (NASDAQ: AMZN), Meta (NASDAQ: META), Nvidia (NASDAQ: NVDA), and Apple (NASDAQ: AAPL), can provide crucial comparative insights. 

Common mistakes to avoid when investing in the stock market

Some of the most common mistakes to avoid when investing in the stock market include: 

• Failing to conduct thorough research on the stock; 
• Lacking defined financial goals; 
• Trying to time the market;
• Putting all your eggs in one basket; 
• Letting emotions dictate your investment decision-making process.

Pros and cons of buying DeepMind stock

Keeping in mind that DeepMind is owned by Alphabet, here are a few pros and cons to consider before investing:

Pros

• Backing of Alphabet’s healthy financials: Alphabet has a strong balance sheet and is well-positioned compared to industry competitors;
• Diversified business: Although Alphabet is most commonly known for its search engine Google, it is widely diversified and offers numerous products and services in various areas;
• Diverse applications: The technologies developed by DeepMind have diverse applications, including gaming, healthcare, energy optimization, and more, opening up multiple potential revenue streams;
• Long-term growth: The AI market is projected to grow significantly over the next decade, potentially leading to substantial long-term growth for companies like DeepMind.

Cons

• Not a direct investment: Since DeepMind is a subsidiary of Alphabet, you can’t invest in DeepMind directly but only through its parent company. Therefore, the performance of other Alphabet businesses will also impact your investment;
• Regulatory scrutiny: AI companies face significant regulatory risks. As the use of AI expands, companies like DeepMind could face increased scrutiny and potential regulation that may impact their operations and profitability;
• No dividends: Despite being one of the most profitable companies in the world, Alphabet does not pay dividends to its shareholders.

Should you invest in DeepMind?

DeepMind is at the forefront of AI technology and has shown considerable potential in several areas, from gaming to healthcare. And as a subsidiary of Alphabet – one of the world’s largest companies – even if advancements in AI don’t pan out as expected, you’re likely to benefit from Alphabet’s vast resources, expertise, and diversified portfolio. 

In short, while DeepMind’s pioneering advancements in AI hold tremendous promise, the association with Google offers a safety net that transcends the confines of just AI.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about buying DeepMind stock

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• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.