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How to Buy Aylo (formerly MindGeek) Stock [2024]

How to Buy Aylo Stock
Nemanja Curcic

Summary: Investors cannot buy Aylo stock directly as it is a privately owned company. However, you can still access the adult entertainment market by investing in some Aylo stock alternatives through a regulated brokerage service, such as eToro.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

What is Aylo?

Aylo (formerly MindGeek) is a privately owned information technology business and the world’s largest pornography company. It holds multiple popular streaming brands like Brazzers, Pornhub, RedTube, YouPorn, and Xtube, along with several film production companies, including Digital Playground and Men.com.

Its headquarters are in Luxembourg, with additional offices in Bucharest, Nicosia, London, Montreal, and Los Angeles. With more than 1,400 employees worldwide, hundreds of millions of customers, and a continuously expanding presence, Aylo is a leading global force in pornography and porn-related content.

On March 16, 2023, Ethical Capital Partners acquired Aylo for an undisclosed sum and became its sole owner. Although a veil of secrecy covers the actual financial numbers and members of leading executive and management teams, the success and profitability of Aylo remain undisputable.

If you want to invest in a subscription-based adult content platform, check our guide on how to invest in OnlyFans.

Aylo IPO

The initial public offering (IPO) is the event during which a privately owned company offers its stock to the public for the first time.

Unfortunately, Aylo has not entered the initial public offering stage yet, so its stocks are unavailable to the general investing public. Nonetheless, potential investors can still have a stake in the online adult industry by looking for alternatives and investing in other publicly-traded companies.

How to invest in Aylo (MindGeek)?

Aylo operates three of the ten most popular adult entertainment websites in an industry witnessing constant expansion and innovation. The fact makes it a prime candidate for you to invest in. However, the company is privately owned, with no plans for the company to go public in the near future.

That said, Aylo is not the only big brand in the porn-related content industry, and you can opt to invest in one of the publicly-traded companies. The adult entertainment industry is lucrative and vast, so finding an alternative to gain exposure should not be an issue.

How to buy alternatives to Aylo stock: Step-by-step:

To find a publicly-traded Aylo alternative and invest in it, go through the following steps:

Step 1: Research the market and choose an Aylo stock alternative to buy

Before you start buying adult entertainment stock, you will have to search the market for a suitable publicly-traded alternative to Aylo. The right candidate should fit your style and investment goals and show promising growth rates.

The porn industry is immense, with recognizable names that go far beyond the frontline streaming services like Pornhub and Brazzers. There are several branches that you can narrow your choice down to, depending on your trading preferences, including: 

  • Adult content: Adult content comes in various media, forms, and shapes, with movies, video games, virtual reality, magazines, and adult fiction being the most prominent. The industry certainly does not suffer from a lack of choice, so spotting a stock choice of a publicly-traded company should be easy;
  • Adult novelty: The sex toy industry is projected to reach $75.73 billion by 2030, making it a bountiful market for investors today. Besides erotic toys, you can buy stock in companies that offer lingerie, sexual wellness goods, and other types of adult novelty;
  • Sextech: The newest fast-expanding domain of adult entertainment, Sextech employs innovative technology like virtual reality and artificial intelligence to reinvent how users experience sex. It is especially attractive to traders that seek to combine adult entertainment with avant-garde advances in software;
  • Webcam sites: Porn shows signs of evolving towards one-on-one, customer-performer interaction, so webcam sites have become increasingly popular. They make for a prospective career path for developing adult models and a potentially profitable Aylo stock alternative.
  • Porn-related mutual funds: You can also discover mutual funds investments that suit your needs for a diversified portfolio of adult-related assets.

Our top 3 choices

Our recommended top three Aylo stock alternatives available on eToro include:

  • Reckitt Benckiser Group plc (RKT.L): The British multinational consumer goods company owns Durex, the most globally recognized condom and personal lubricants brand. Apart from holding nearly a third of the global condom market, Durex also produces sex toys and intimate lifestyle products;
  • Hanesbrands Inc. (HBI): A major player in providing innerwear and activewear in the Americas, Australia, Europe, and Asia, Hanesbrands Inc. is the owner of several brands that produce and sell men’s underwear, women’s panties, and intimate apparel;
  • Victoria’s Secret & Co. (VSCO): The world’s largest intimates specialty retailer and a household name, Victoria’s Secret is known for its signature underwear, prestige fragrances and body care, and fashion-inspired lingerie. Although discontinued in 2018, the Victoria’s Secret Fashion Show and its Angels are still fresh in the minds of many adult industry consumers.

Our recommended online exchange, eToro, features all three stocks mentioned above.

Step 2: Set up a brokerage account

To buy Aylo stock alternatives, you have to create an account with a regulated and reputable online brokerage. Check for the following factors to help you make the right choice:

  • Broker reputation: Select those brokerages that possess licenses issued by authorities such Financial Conduct Authority (FCA) or Financial Industry Regulatory Authority (FINRA);
  • Fees and commissions: You want your platform fees and commissions to be as low as possible. However, this does not mean you should neglect other qualities. Additionally, check for account maintenance charges and potential additional costs;
  • Security: Maintaining your security during stock trading should be among the highest priorities. Make sure the brokerage has safety measures such as two-factor authentication and SSL technology;
  • Trading tools: Check with the brokerage to see whether it enables features such as real-time quotes, charting tools, order types, and mobile accessibility;
  • Range of offerings: Check whether the brokerage platform provides access to the stock exchanges that list your preferred Aylo stock alternative. Consider whether other related investment products, such as mutual funds, ETFs, and options, are available within the brokerage;
  • Customer support: Responsive customer support is valuable, so search for the customer support team and their service reviews online and check for any red flags.

Where to buy Aylo stock alternatives

To invest in alternative porn stocks, we recommend using eToro. This regulated and popular brokerage nurtures a community of over 2.2 million users and carries licenses issued by the U.S. Securities and Exchange Commission (SEC) and Commodity Futures Trading Commission (CFTC)

eToro also provides features such as:

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 3: Deposit funds into your account

Once you register an account with the brokerage, you need to make a deposit and transfer the funds. Depending on the brokerage service, you will gain access to various payment methods, including linking a bank account directly, using a debit, credit, or prepaid card, or using a third-party transaction service like PayPal (PYPL).

Step 4: Place a trade and buy Aylo stock alternatives

After the funds arrive in your account, you can start placing trades and buying shares. If you registered with eToro, the process is following:

  • Step 1: Log in to the eToro website and search for the company’s ticker stock symbol (e.g., PLBY for Playboy or LUVU for Luvu Brands);
  • Step 2: Specify the number of shares you wish to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Submit the trade.

Step 5: Monitor and manage your Aylo stock investment

The investing process does not end with the purchase of stock. You also need to regularly monitor and manage your investment and readjust it if necessary to reflect changes in business performance, sector-specific events, and other factors that influence the stock price. 

Keep the potential financial disaster at bay by staying informed about the factors that could harm your portfolio. Likewise, taking the opportunity before others can bring you increased profit.

If you wish to calculate the average stock price of your investments, you can use our stock average calculator.

Common mistakes to avoid when investing

Before you invest in a Aylo stock alternative, make sure to avoid some common mistakes that ruined the profits of investors before you. Some examples that often lead to mistakes include:

  • Lack of research: Many errors occur because of insufficient research. Avoid buying stocks without a complete grasp on the state of their price;
  • Lack of strategy: Come up with a clear investing goal before you enter the market to boost your chances of getting high returns;
  • Short-term thinking: Deciding under emotional strain or because of temporary factors is a frequent cause for errors. Avoid falling prey to stress;
  • Staking everything on one asset: Investing everything into a single stock is extremely risky and should be avoided. Diversify your portfolio;
  • Inexperienced use of leverage: Margin trading has the potential to earn huge returns fast. However, it also gambles with lent money. Losing can have a terrible price and land you in debt;
  • Falling prey to scams: Avoid shady deals and platforms. Turn back if you start feeling uneasy.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Aylo stock alternatives

What is Aylo?

Aylo (formerly MindGeek) is the largest content provider of pornography and adult entertainment. It owns three of the ten most popular porn brands and employs more than 1,400 people.

Is Aylo publicly traded?

Sadly, the general public has no access to Aylo stock. However, you can gain exposure to the adult entertainment market by investing in alternative profitable companies using a brokerage like eToro.   

How to buy Aylo stock alternatives?

You can buy stocks of publicly-listed porn-related companies on stock exchanges using online broker services like eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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