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How to Buy Bing AI Stock [2024] | Step-by-Step

How to Buy Bing AI Stock
Nemanja Curcic

Summary: Bing AI is Microsoft’s web search engine and the first to be powered by GPT-4 language learning model. Since another company owns it, the general public cannot buy Bing AI stock directly. However, you can still get exposure to Bing AI by purchasing Microsoft stock (MSFT) using a regulated investing service such as eToro.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

About Bing AI

In February 2023, Microsoft introduced GPT-4, a multi-modal large language model made by OpenAI to Bing, making it the first web search engine powered by conversational generative artificial intelligence. The overhaul made Bing capable of human-like understanding of questions and search entries, as well as answering in a conversational tone similar to ChatGPT.

Having Bing upgraded to Bing AI threatened Google’s dominant position, which prompted their own version of Bing AI – Google Bard. However, the upgrade improved Bing’s market performance, making its pie chart slice bigger. 

Bing AI is created and owned by Microsoft Corporation, and you cannot invest in it directly. However, you can still buy shares in Microsoft (NASDAQ: MSFT) and therefore gain exposure to Bing AI’s performance.

How to buy Bing AI stock: step by step

Since you cannot buy Bing AI stock, the best way to benefit from it is to invest in Microsoft and purchase its stock (MSFT). You can do this in a straightforward 5-step process:

Step 1: Choose a broker

Selecting the optimal stock investing service for you rests on several important aspects, chiefly your investing style and financial goals. Each brokerage has its own pros and cons, but some parts are vital regardless of your preferences. Pay attention to the following:

  • Range of offerings: Besides MSFT, you should check for other financial instruments, like commodities, various stocks, cryptocurrencies, and forex. Perhaps even derivative assets like CFDs, options, and futures might interest you in the future, so confirm their availability as well;
  • Cost: Having as low fees as possible is the driving goal here. Most brokerages provide commission-free trading and no-minimum accounts for stocks and ETFs, so make sure that your final choice does, too. Take care not to neglect other vital aspects just for the cheapest candidate;
  • Regulation and security: Confirm that the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) regulations cover your brokerage. Look for solid security measures like two-factor authentication (2FA). 
  • Fractional stock trading: Platforms that enable fractional stock trading allow you to buy stocks by the dollar amount, which suits those with limited capital or traders seeking to pursue the dollar-cost averaging approach.

To securely buy Microsoft stock (MSFT), we recommend:

eToro

  • Commission-free stock and ETF trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 2: Open and fund your account

Upon deciding on the brokerage, you have to register on the platform. After you do this and go through the verification process, the following step is to fund the newly-created account. 

You should typically have a bank transfer, debit or credit card, and a third-party transaction service such as PayPal (PYPL) as payment methods. Select the most optimal one for you.

Step 3: Decide how much you want to invest

Prior to buying any MSFT shares, you need to determine the amount you wish to purchase. This implies you come up with answers to these two questions:

  • Will I be able to maintain my living standards if I lose this amount of cash?
  • Have I added my daily costs, put up an emergency fund, and cleared all high-interest debt?

Pick the sum that gives you a yes to both. 

Your answer will depend on additional factors, such as investing habits, risk tolerance, and financial goals. Remember that all investments pose a level of risk: go with the amount you feel the most comfortable with. 

Step 4: Place your order and buy Bing AI stock

Once you decide how much Microsoft stock you want to buy, you must place your order. Perform the following: 

  • Step 1: Head over to your online brokerage, log in, and look for the company’s ticker stock symbol MSFT;
  • Step 2: Type in the number of shares you want to purchase in the box;
  • Step 3: Choose the order type (market order or limit order) and place it;
  • Step 4: Execute the trade.

Step 5: Monitor and manage your investment

Getting the stock into your portfolio does not end the process, as you still have to monitor and manage your investment.

Do this by regularly checking the company’s financial health, the trends in the AI sector, and the technological progress of Microsoft and other tech giants. Having the relevant information will make handling risk and making more accurate investing decisions easier.

MSFT stock price today

Common mistakes to avoid when buying Bing AI stock

Apart from earning a profit, the most essential task of every investor is to keep their investment secure. You should learn from the common mistakes investors before you have made in order not to repeat them yourself. Avoid doing these:

  • Lack of research: Going unthinkingly into the stock market is a sure way to lose money. Avoid investing without doing proper research on the asset and the market;
  • Lack of strategy: Designate your investing goals before you purchase any stock. Is passive or active investment the right way for you? Is this a short-term investment, or are you in for a long run? A planned-out strategy increases your chances;
  • Falling prey to emotions: Emotions can take you far away from profit and into a potential loss. Preserve a neutral and objective stance when investing in stocks;
  • Staking everything on one asset: Despite Microsoft being a reputable company, this is by no means a sign to invest everything into MSFT. Always diversify your portfolio.
  • Falling prey to scams: Avoid suspicious platforms and shady deals. If your guts tell you it’s questionable, double-check or walk away.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Bing AI stock

How to buy Bing AI stock?

Since Bing AI is a product of Microsoft, you cannot invest directly in the web search engine. The best alternative is to invest in Microsoft and buy MSFT, gaining second-hand access to Bing AI.

How to buy Microsoft stock?

The most optimal path to buying MSFT is through the services of a third-party brokerage like eToro.

Where to buy Microsoft stock?

Microsoft stock is a publicly listed asset. You can access it using third-party online trading platforms, including eToro.

How do I sell my Microsoft stock?

Liquidating your MSFT stock is very much like buying it. Log into your brokerage account, go to the stock’s detail page, provide the number of shares you want to offload, and press ‘sell’.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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