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How to Buy Peloton Stock [2024] | Invest in PTON

How to Buy Peloton Stock [2024] | Invest in PTON
Marko Marjanovic

Summary: Peloton Interactive is a workout equipment and media company known for its fitness products and subscription-based fitness classes. In this guide, you will learn how to buy Peloton stock on trading platforms like eToro.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

About Peloton

Peloton homepage. Source: onepeloton.com

Peloton Interactive (NASDAQ: PTON) is an American company known for fitness equipment, such as stationary bikes and treadmills, and digital subscription service offering live and on-demand fitness classes. Peloton has revolutionized the fitness industry by integrating technology and convenience.

How to buy Peloton stock: Step-by-step

Peloton went public in 2019 and is currently listed on NASDAQ under the ticker PTON. The company raised $1.16 billion through its initial public offering (IPO) and started trading valued at $8.1 billion. As of the time of writing (June 2024), Peloton has a market cap of $1.34 billion.

To buy PTON stock, you can follow these simple steps:

  • Step 1: Find a broker;
  • Step 2: Research the company;
  • Step 3: Decide how much to invest;
  • Step 4: Fund your account;
  • Step 5: Place an order.

Step 1: Find a broker

To buy PTON stock, start by finding a reliable online broker and registering an account. It’s crucial to compare various online brokers to find one that meets your investment needs. Consider the following factors when choosing a broker:

  • Fees: Look for a platform that offers commission-free trading to maximize your returns;
  • Account minimums: Some brokers have deposit minimums, so choose one that fits your budget;
  • Account options: Brokers usually offer cash and margin accounts. The former lets you to invest only the money you have, while the latter let you borrow money to invest;
  • Customer support: Select a broker with strong educational resources, market news, and responsive customer support.

Our recommended broker for sports stocks is eToro, a platform with millions of active users that offers:

  • Commission-free stock and ETF trading;
  • Over 2,000 stocks from 17 different exchanges;
  • Fractional shares;
  • Charting tools;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 2: Research the company

Before investing in stocks, it’s crucial to research the company and its stock performance. That involves conducting both fundamental analysis and technical analysis.

  • Fundamental analysis evaluates the intrinsic value of the company by examining its financial health, revenue, profit margins, and growth potential.
  • Technical analysis focuses on the stock’s price history and utilizes chart patterns to predict future movements, which is particularly useful for short-term trading.

Some other key factors to consider include Peloton’s market position, the quality of its management team, its debt levels, and trends in the fitness industry.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favorable buy/sell conditions if this is consistent with their strategy.

Step 3: Decide how much you want to invest

Determine the amount you want to invest based on your financial situation and goals. Consider factors such as:

  • Debt levels: Avoid investing if you have high debt levels;
  • Safety funds: Maintain an emergency fund separate from your investment funds;
  • Financial goals: Set aside funds for other financial goals to avoid dipping into your investment account.

Step 4: Fund your account

After deciding how much to invest, fund your account. The process may take a few days, and you have various payment options, such as linking your bank account, using credit cards, or utilizing payment services like PayPal.

Step 5: Place an order

Finally, you can place an order and buy Peloton stock. To do so, simply:

  • Log in on your broker’s website;
  • Find PTON stock;
  • Specify the number of shares you wish to buy;
  • Select order type;
  • Review all the details once more;
  • Execute the trade.

The two most important types to note are:

  • Market order: Choose this to buy (or sell) the stock at the current market price;
  • Limit order: Choose this to buy the stock once it reaches a specific price.

Peloton stock price today

Pros and cons of investing in Peloton

Pros

Pros

  • Strong brand recognition: Peloton has established itself as a leading name in the fitness industry, driving consistent demand and fostering strong customer loyalty;
  • Growing market: With an increasing trend toward home fitness solutions, Peloton is well-positioned to benefit from this growing market.
Cons

Cons

  • Financial issues: The company has been reporting declining sales;
  • Management team problems: Recently, a Peloton CEO resigned, so there is a lot of uncertainty about the future of the company and its ownership;
  • Penny stock: Peloton is often considered a penny stock, making it a potentially risky and unstable entry into the fitness industry market.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQ about how to buy Peloton stock

Who owns the most Peloton stock?

The largest Peloton stock holder is Morgan Stanley.

Is Peleton stock a good investment?

Peloton is a significant player in the fitness industry with potential for growth. It’s been reporting lower sales, so extensive research is always mandatory.

Does Peloton pay dividends?

No, as of June 2024, Peloton does not pay dividends.

When did Peloton go public?

The Peloton IPO was in 2019.

Who owns Peloton?

Peloton is a publicly traded company.

Will Peloton stock recover?

Peloton has been having trouble generating demand, and it’s hard telling whether the Peloton stock is going to recover. 

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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