Summary: Pornhub stock is not available to the general trading public as Pornhub is not a public company. Nonetheless, you can still gain exposure to the adult entertainment industry by investing in some Pornhub alternatives through a reputable brokerage platform like eToro.
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What is Pornhub?
Hosting some 3 million videos and a large collection of user-posted images, Pornhub is one of the most popular free adult entertainment websites. The platform was launched in 2007 in Montreal, Canada, and in 2010, having gained a lot of traction in the adult industry, it was bought by Aylo (formerly MindGeek), a Luxembourg-based private company that owns a number of other adult content sites. Aylo itself is now owned by Ethical Capital Partners, which is also a private company.
In 2023, Pornhub boasted a net worth of $1.5 billion, and it has become virtually synonymous with internet porgnography in the public discourse. What’s more, thanks to its YouTube-like structure which allows users to upload and monetize their own content, Pornhub keeps growing not only as the most visited adult website but as one of the go-to platforms for aspiring adult models.
Pornhub IPO
Unfortunately, Pornhub has not entered the initial public offering stage yet, so its stocks are not yet available to the general investing public. Nonetheless, potential investors can still have a stake in the online adult industry by looking for alternatives and investing in other, that is, publicly-traded companies.
How to invest in Pornhub
Pornhub’s annual reports and its constantly growing popularity would make it an obvious investment choice were the company publicly traded. Unfortunately, there seem to be no plans for the company to go public any time soon.
However, while Pornhub is an adult entertainment behemoth, it is by no means the only major player in the investment arena. Indeed, as the adult industry is one of the largest and most lucrative industries in the world, finding a good investment alternative with the potential for steady profits should not pose a problem.
How to invest in Pornhub alternatives
To find and invest in a Pornhub alternative, simply take the following five steps:
Step 1: Research the market and choose a Pornhub alternative
To find a suitable Pornhub alternative, you’ll have to do some research on the market to see what kind of investment would best suit your needs and strategies as an investor. Of course, the main goal is to find a company with promising growth rates.
The adult entertainment market is vast, and it comprises more than just streaming platforms like Pornhub. To make a well-informed decision and ensure your investment is fruitful, consider different branches of the sex industry, such as:
- Adult content: Adult content comes in many shapes — movies, magazines, video games, etc. — so you’ll have plenty of choices when looking for publicly traded adult entertainment companies in all sorts of niches;
- Adult toys: Adult content might be the most popular and accessible form of adult entertainment, but its other branches are highly profitable. The sex toy industry, for example, is projected to reach a value of $75.73 billion by 2030;
- Sextech: Sextech is a relatively new branch of technology whose goal is to innovate and enhance our sexual experience. The global Sextech market sat at around $31.4 billion in 2022, so it might present a good investment opportunity for investors interested in capitalizing on advancements in technology;
- Artificial intelligence (AI): AI is the next big thing in tech, so it’s bound to leave a mark on the sextech industry and adult entertainment in general. In other words, investing in AI-focused companies could be a good way for investors to have a stake in both the sex and AI industries.
Our top 3 picks
- Reckitt Benckiser Group plc (RKT.L): A British multinational consumer goods company behind Durex, one of the the most recognizable condom and lubricant brands in the world. In addition to owning around 30% of the global condom market, Durex also has a solid presence in intimate lifestyle and sex toy industries;
- Hanesbrands Inc. (HBI): Hanesbrands Inc. owns several men’s and women’s underwear and intimate apparel brands;
- Victoria’s Secret & Co. (VSCO): The world’s largest intimates specialty retailer known for fashion-inspired lingerie and the now discontinued Victoria’s Secret Fashion Show.
Step 2: Set up a brokerage account
To invest in the adult industry, you’ll need to find a reliable broker and set up an account. Before making a choice, make sure you’ve considered factors such as:
- Broker reputation: Never settle for a broker that cannot boast licenses issued by authorities such Financial Conduct Authority (FCA) or Financial Industry Regulatory Authority (FINRA);
- Fees and commissions: Compare fees associated with investing, as well as commissions, account maintenance charges, and any other potential costs;
- Range of offerings: A wide assortment of investment products, such as mutual funds, ETFs, or options, is a sign of a good broker;
- Customer support: Helpful customer support is vital, especially if you are a new trader, so make sure you check out user reviews to see whether your broker has a helpful team behind it.
Where to buy stocks
Our recommended online broker is eToro. It features U.S. Securities and Exchange Commission (SEC) and Commodity Futures Trading Commission (CFTC) licenses, allows for automated copy trading in real time, and hosts 2.8 million users worldwide. Moreover, it offers features such as:
- Commission-free stock and ETF trading;
- Over 2,000 stocks from 17 different exchanges;
- Fractional shares;
- Charting tools;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
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Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Step 3: Deposit funds into your account
When you register and set up your account, you can add some funds. This generally involves linking your bank account or your preferred payment method, like PayPal (PYPL), to your newly established brokerage account.
Step 4: Place a trade
Once you’ve funded your account, you can place a trade and buy shares in the adult company of your choice. If you’ve chosen eToro, simply:
- Log in on the website and search for the company’s ticker stock symbol (e.g., RBGLY for Reckitt Benckiser);
- Specify the number of shares you want to buy;
- Choose the order type (market order or limit order) and submit the trade.
Step 5: Monitor and manage your investment
When you buy shares, try to monitor your investment as much as possible. That is, stay informed about the company’s performance, industry trends, etc. By actively engaging with your investment, you can make informed decisions for future investments and be ready for potential changes in the market.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to invest in Pornhub
What is Pornhub?
Pornhub is an adult video-streaming platform and an adult content internet website.
Does Pornhub have stocks?
Pornhub is not a publicly-traded company, so it does not have its own stocks.
How to buy Pornhub stocks?
Since Pornhub is a private company, you cannot invest in its stocks directly. However, you can gain exposure to the online adult industry by investing in some alternative, publicly-traded companies, such as PlayBoy.
Will Pornhub go public?
There have been no news of Pornhub going public as a separate company.
How much is Pornhub worth?
Pornhub has a net worth of $1.5 billion (2024 figures).
Who owns Pornhub?
Pornhub is owned by Ethical Capital Partners.
Can you buy Pornhub stock from the company?
No, you cannot buy Pornhub stock from the company.
Can Pornhub go public?
Technically, Pornhub could have an IPO. However, it is owned by Aylo (Formerly MindGeek), which has not expressed any wishes for an IPO yet.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
