How to Buy Rightmove Shares UK [2024]

A consistently growing population, coupled with the scarcity of housing supply, creates a consistent demand that is not easily satisfied. This gap presents an ideal environment for companies like Rightmove that leverage their digital platforms to facilitate and streamline the property search process.

In this guide, we analyse the most important facts about the real estate portal, explain how to buy Rightmove shares in the UK, and provide an overview of the most reliable brokers to use.

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What is Rightmove?

Rightmove plc (LSE: RMV) is a UK-based company that operates the country’s largest online real estate property portal. The company was created in 2000, and its platform provides a user-friendly interface where customers can browse residential and commercial properties for sale or rent. The site can be accessed via desktop or through Rightmove’s mobile application and features tools and information for property market research, including sold house prices and area trends.

Rightmove’s homepage. Source: rightmove.co.uk

Rightmove is a publically traded company listed on the London Stock Exchange under the stock symbol RMV and is a constituent of the FTSE 100 Index.

Where to buy Rightmove shares?

To buy Rightmove shares, you need to go through a broker, such as eToro, that offers access to the London Stock Exchange and RMV.

Remember to conduct your due diligence before purchasing shares in any company, or investing in stocks in the UK, including understanding the company’s business model, financial health, and future prospects, as well as the risks involved in investing.

With that being said, let’s unpack this process step-by-step.

How to buy Rightmove shares? Step-by-step process

As a publicly-traded company, investors can purchase shares of Rightmove through a regular retail broker. The following section will offer an in-depth overview of the step-by-step process as well as our recommendation for specific platforms to use.

Step 1: Choose a broker

Your ideal platform should match your investment style (long-term buy-and-hold strategy or active day trading) and needs (e.g., whether you wish to trade more advanced financial vehicles like options). When assessing brokers, take these factors into consideration:

Regulation: Choose a trustworthy broker by ensuring it is fully authorised and regulated by the Financial Conduct Authority (FCA). Regulation assures that the broker operates under specific standards and that there is a degree of protection for your investment;
Cost: Brokers often charge various fees, such as commissions on trades, account maintenance fees, and withdrawal fees. Ensure you understand all the costs associated with using a particular broker and that they fit within your budget. Fortunately, today, the vast majority of online brokers offer commission-free stock and exchange-traded funds (ETF) trading;
Trading Platform: The broker’s platform should be user-friendly and equipped with the tools and features you need, such as charting tools, real-time data, news feeds, and more. Many brokers also offer mobile trading apps for trading on the go;
Asset availability: Ensure the broker offers the specific asset classes you’re interested in, such as stocks, bonds, commodities, or forex. If you’re interested in international trading, check whether the broker offers access to the foreign markets you want;
Customer service: Good customer service is crucial. Check the broker’s reputation for client service, including their response time and the quality of their support;
Fractional stock trading: Fractional shares enable investors to buy stocks or ETFs by the sterling amount, which is particularly valuable for investors with limited capital and the desire to build a diversified portfolio or investors looking to set up a dollar-cost averaging (DCA) strategy.

Top picks

To securely invest in Rightmove and buy RMV stock, consider these brokers:

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2. Interactive Brokers (IBKR)

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Step 2: Fund your account

Once you’ve decided on a broker and set up an account, you can fund your account. Various deposit methods will typically be available, including linking a bank account directly, using a debit, credit, or prepaid card, or opting for a third-party payment service.

Remember, it can sometimes take up to three days for the money to reach your account.

Step 3: Research the company

You can start your research with Rightmove’s official website, particularly the “Investor Relations” section. Here you’ll find access to various resources such as annual reports, shareholder presentations, regulatory news, as well as Environmental, Social, and Governance (ESG) strategies.

These reports offer invaluable insights into Rightmove’s financial well-being and future strategies, as well as potential roadblocks that the company may face, including sustainability commitments or potential changes in UK real estate laws or digital marketing regulations.

Step 4: Decide how much you want to invest

Prior to determining your investment amount, take stock of your financial circumstances. Ensure you’re only using funds you can afford to lose without impacting your standard of living. Never invest the money needed for daily expenses, emergency funds, or any other immediate financial obligations, such as debt repayments. Of course, your risk tolerance plays a significant role in this decision too, and the amount you’re willing to invest may change based on your comfort level with potential losses.

Step 5: Place your order and buy RMV shares

Once you’ve determined the number of shares or the monetary value of shares you want to buy, you’re ready to place your order. You can do this by logging into your brokerage account and searching for the ticker RMV.

You’ll have two execution options:

Market order: An order to buy shares at the current market price, executed instantly (subject to availability);
Limit order: An order activated only after the stock hits your selected price. For example, if you wish to buy RMV shares at £520 or below, you’d set the limit price at £520. The order will then be fulfilled once the share price falls to £520 or lower.

Invest in RMV with index funds

To soften the blow of market volatility, you should spread your investments across various asset types, industries, and sectors. One of the most straightforward ways to do this is to invest in ETFs, which give you wide-ranging exposure to the market.

Step 6: Monitor your investment

Monitoring your investment in Rightmove involves regular tracking and analysis of both the company’s performance and the broader market. Here are a few recommended practices:

Periodic portfolio reviews: Monitor the performance of your entire investment portfolio, not just your investment in Rightmove, and consider if any rebalancing is required;
Staying informed about company updates: Keep an eye on the same annual reports you used to conduct your preliminary research. Also, stay updated on company news, such as changes in leadership, new ventures, and significant events;
Stock performance: Regularly check the performance of Rightmove’s stock. Many brokerage platforms provide tools that allow you to track the performance of individual stocks in real-time;
Analysing the broader market: Follow financial news and analysis from reliable sources. This will help you understand broader market trends and how they might affect Rightmove;
Regulatory changes: Stay updated on any changes in real estate laws or digital marketing regulations in the UK, as these could impact Rightmove’s business.

Remember, short-term market fluctuations are common and don’t necessarily impact a company’s long-term potential. Make sure to review your investment strategy regularly, but avoid making impulsive decisions based on short-term market movements.

Should I buy Rightmove shares?

Whether investing in Rightmove is the right choice for your investment portfolio depends on your risk tolerance and investment goals.

Beyond examining the fundamental aspects of the company, technical analysis can be utilised to evaluate the stock’s performance and identify trading opportunities through price trends and chart patterns.

This gauge here offers a real-time technical analysis summary of the RMV stock for a chosen timeframe, in this instance, one day. If you’re well-versed in technical analysis, this tool can streamline trading decisions by showing real-time recommendations from well-known technical indicators, such as moving averages and oscillators.

Disclaimer: TradingView does not recommend trading financial instruments based exclusively on the advice of the Technical Rating indicator. These recommendations cannot predict future movements and are meant as assistance for spotting potentially favourable buy/sell conditions if this is consistent with their strategy.

Common mistakes to avoid when investing in the stock market

Some of the most common mistakes to avoid when investing in the stock market include:

Not conducting thorough research on the company;
Not having clear financial objectives;
Trying to time the market;
Neglecting to diversify your investments across a range of sectors or asset classes;
Letting your emotions guide your investment decisions.

For a more detailed discussion and guidance on how to avert these missteps, refer to our guide on the most common investing mistakes.

How to sell Rightmove shares?

If you see Rightmove performing differently than expected or you’ve reached your targeted financial goal, you may decide to sell your shares.

To close your position/sell your shares in Rightmove:

Log into your brokerage account to see all the instruments you are currently trading;
Click on Rightmove;
Enter the number of shares or the monetary amount you wish to unload;
Click on “Sell”.

Pros and cons of buying Rightmove shares

Investing in Rightmove, like any company, comes with its own set of advantages and disadvantages. Here are a few to consider:

Pros

Market position: Rightmove is the leading online real estate portal in the UK, with a substantial market share. This dominant position can potentially translate into continued growth and profitability;
Stable Revenue Stream: Rightmove generates revenue through subscription fees as well as selling advertisement space, providing a consistent and diversified source of income;
Strong brand: Rightmove’s brand is well-recognised and trusted within the UK, which can draw both property sellers and buyers to its platform;
Dividends: Rightmove is a dividend-paying stock. Read our guide ‘How to Invest in Dividend Stocks in the UK‘ to learn more about this type of stock.

Cons

Fierce competition: Rightmove faces intense competition from other online property platforms like Zoopla and OnTheMarket. These competitors could affect Rightmove’s market share and profitability;
Dependence on the UK real estate market: Rightmove’s performance is heavily linked to the health of the UK’s real estate market. Any downturns or uncertainties in this market could negatively impact Rightmove’s business;
Regulatory risks: Changes in digital marketing regulations or real estate laws could potentially affect Rightmove’s operations;
Economic sensitivity: In challenging economic times, estate agents might cut costs, including reducing spending on platforms like Rightmove.

In conclusion

In conclusion, investing in Rightmove could present a promising opportunity for individuals looking to capitalise on the growth of the real estate market and the increasing digitalisation of property transactions. Rightmove’s dominant position as the UK’s leading property website, coupled with its strong brand recognition and vast user base, provides a solid foundation for long-term success.

However, it’s crucial potential investors consider the inherent risks when investing in any single company, such as market fluctuations, regulatory changes, and unforeseen economic circumstances.

As a result, thorough research, maintaining an up-to-date understanding of the company’s performance alongside broader market trends, and calculating an investment sum that mirrors your financial state and risk capacity will be fundamental steps in the process.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about buying Rightmove shares